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Technological Entrepreneurship

Code 11132
Year 1
Semester S1
ECTS Credits 6
Workload TP(60H)
Scientific area Management
Entry requirements Not applicable
Learning outcomes Transmit knowledge about entrepreneurship and business creation process, to develop in forming a series of skills and attitudes that foster entrepreneurship, targeting the creation of new businesses, as well as generating new business and projects in companies / institutions exist.
Syllabus 1 – Introduction to the entrepreneurial perspective
- Explain entrepreneurship and discuss its importance
- Analyze the impact of entrepreneurship on economies an societies
2 – From the idea to the opportunity
- Creativity and the Business idea
- Feasibility analysis
- Legal Issues and protecting the idea
3 – From the opportunity to the business plan
- The business plan: creating and starting the venture
- Industry and competitors
- Competitive strategy
4 – The market an the marketing plan
- The importance of the customer
- Market research
- Marketing for start-ups technological
5 – Planning the new venture
- Organizational Plan
- Operations an production planning
- Planning of human resources
- Strategic management for new ventures
- Financial Planning
6 – Launching and growth of the new venture
Main Bibliography - Byers, Thomas, Dorf, Richard and Nelson Andrew: Technology Ventures, 3ª Edição Mcgraw-Hill, 2011
- Hisrich, Robert; Peters, Michael and Shepherd Dean: Entrepreneurship 8ª Edição Mcgraw-hill 2010
- Mariotti Steve and Glackin Caroline; Entrepreneurship, 2ª Edição Prentice-hall. 2010
- Katz, Jerome and Green, Richard; Entrepreneurial Small Business, 3ª Edition Mcgraw-Hill, 2011.
- Madeira, M.J. e outros (2016): Manual de Empreendedorismo Social: Da Ideia aos Planos de Negócio, Projeto IDEARIA, Universidade da Beira Interior, Covilhã. ISBN: 978-989-20-6523-6.
- Smallbone, David, Leitão João, Raposo Mário, Welter Frederick; The theory and Practice of Entrepreneurship, Edward Elgar Editor, 2010.
- Soumodip Sarkar; Empreendedorismo e Inovação; 3ª Edição, Escolar Editora, 2014.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2014-06-03

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