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Communication and Culture

Code 11331
Year 1
Semester S1
ECTS Credits 10
Workload TP(60H)
Scientific area Communication Sciences
Mode of delivery Face-to-face
Work placements Not applicable
Learning outcomes The introduction to the issue of culture focuses on the figures of the fragment, the flow and the chaos (Martins, 2011:23) as defining the contemporary culture assaulted by the technique, and invaded by the daily circulation of images, visions and myths. The curricular unit will contribute to:
- the understanding of the movable, fragmentary and plural aspects of culture, the acknowledgement of its anthropological and aesthetic dimensions, and the identification of imaginary, mythical and symbolic processes, which continually redefine it.
- the questioning of the role of technique in the agency of culture.
- the comprehension of the social and political impact of media and intercultural communication in the post-colonial world.
- the perception of the heterogeneous space of Luso-tropicalism and the affirmation of the Lusosphere in the war of cultures.
Syllabus The curricular unit is organised into three areas: the theory of culture and technique; the intercultural communication and the socio-political problems inherent in the tension between cosmopolitan imperialism and multicultural dialogue; and the role of the lusophone cultural space - with its language and the diversity of its dialects, the difference of practices and cultural productions, the heterogeneity of everyday visions (urban and natural landscapes), and the stereotyping of certain representations - in the comprehension of the transactions between communication and culture.
The syllabus involves a theoretical review of the network of relationships between culture, technology, communication and domination - that are exemplary approached by the Frankfurt School (Arendt, 1972, Benjamin, 1992) or even more, by the recent field of cultural studies (Hall, 1996; Mirzoeff, 1999) – as well as the acknowledgement of different lusophone perspectives.
Main Bibliography Arendt, H. (1972). La crise de la culture. Paris: Gallimard.
Benjamin, W. (1992). Sobre Arte, Técnica, Linguagem e Política. Lisboa: Relógio d’Água.
Cabecinhas, R. & Cunha, L. (Eds.) (2008). Comunicação Intercultural: Perspectivas, Dilemas e Desafios. Porto: Campo das Letras.
Hall, S. (1996). The centrality of culture: Notes on the cultural revolutions of our time (pp.207-238). In Thompson, K. (Org.). Media and Cultural Regulation. Londres: Sage.
Martins, M.L. (2004) Lusofonia e luso-tropicalismo. Equívocos e possibilidades de dois conceitos hiper-identitários. São Paulo: Atas X Congresso Brasileiro de Língua Portuguesa.
Martins, M.L., Cabecinhas, R. & Macedo, L. (Eds.) (2011). Anuário Internacional de Comunicação Lusófona: Lusofonia e Cultura-Mundo. Coimbra: CECS/Grácio Ed..
Martins, M. L. (2011). Crise no castelo da cultura. Coimbra: Grácio Ed..
Miranda, J. A. B. (2007) [2002]. Teoria da Cultura. Lisboa: Ed. Século XXI.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2014-07-20

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