It is expected that the student will be able to understand the specifics inherent to each distribution channel, explore the factors that contribute to the existence and functioning of any point of sale in conditions of efficient distribution, relate the layout of the establishment with the type and philosophy of the store. point of sale and understand the need to update it, in light of new market trends. It is also intended to develop up-to-date knowledge on strategic themes in production management with a view to optimizing processes, both in industrial companies and in service companies, as well as analyzing and applying tools and methodologies used in the management of Operations in the context of the optimization of processes. processes, with special emphasis on those existing within the Lean Philosophy.
Bhamu, J.; Singh Sangwan, K. (2014), Lean manufacturing: literature review and research issues, International Journal of Operations & Production Management, Vol. 34 No. 7, pp. 876-940.
Carvalho, J. C. (2010), Logística e Gestão da Cadeia de Abastecimento, Edições Sílabo.
Christopher, M. (2016), Logistics & Supply chain Management, 5th edition, Prentice Hall.
Kotler, P.; Keller, K. (2016), Marketing Management, 15th edition, Prentice Hall.
Pinto, J.P. (2006), Gestão de Operações na Indústria e Serviços, 2ª edição, Edições Lidel.
Slack, N., Chambers, S. and R. Johnston (2013), Operations Management, 7th edition, Prentice Hall/Financial Times.