To enable students to understand and extend its range of scientific knowledge in this area; and to transmit a set of concepts, tools and analysis techniques, to ascertain, investigate and analyze the main tools strategic analysis and competitiveness.
To understand and apply strategic tools for competitive analysis business, to evaluate and diagnose the competitive position of a sector, region and/or country, and to develop research skills in this area.
Ansoff, I. (1977). Estratégia Empresarial, Ed. McGraw-Hill, S. Paulo.
Barney, J. (2002). Gaining and Sustaining Competitive Advantage, International Edition, Second Edition, Prentice Hall.
Mintzberg, H. (1995). Estrutura e Dinâmica das Organizações; Dom Quixote, Lisboa.
Porter, M. (1980). Competitive Strategy, New York, The Free Press.
Porter, M. (1985). Competitive Advantage, New York, The Free Press;.
Porter, M. (1990). The Competitive Advantage of Nations; the Macmillan Press, London.
Relatorio Monitor Company (1994). Construir as Vantagens Competitivas de Portugal; Edição do Forum para a Competitividade.
Thompson, A.; Strickland, A. J. e Gamble, J. (2007) Crafting & Executing Strategy, 5th Ed., McGraw-Hill, NY.
Walker, G. (2003). Modern Competitive Strategy. International Edition, McGraw-Hill.
Teaching Methodologies and Assessment Criteria
The Unit gives particular emphasis to the activities of research, organization and study conducted by the student, and the accomplishment of a theoretical - practical research work. The classes are organized by combining two complementary teaching techniques: (i) lecture and discussion classes (supported by slides and also by articles and / or book chapters used to motivate the discussion, as well as other supporting material made available through the platform E-content); (ii) practical and oriented classes (they are oriented to the group realization of a research work with written practical case about strategy.
- The evaluation will be carried out according to the following criteria:
(1) Written research work: 70%.
(2) Oral presentation of research work: 20%
(3) Critical Appraisal: 10%