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Business Plan in Health

Code 11914
Year 1
Semester S2
ECTS Credits 6
Workload TP(30H)
Scientific area Management
Entry requirements Not applicable
Mode of delivery The sessions are of theoretical and practical and the program is intended as a whole to reflect on the issues while empowering students with solid knowledge of the major theoretical-practical fundamentals. The first chapter presents an integrated view of a business plan. In the 2nd chapter is carried out to study the environment of the project, analyzing the environment and sectorial. In the 3rd chapter explores the essential components to the market study. Subsequently carried out the technical file and exploration plan and finally the analysis of economic and financial viability. Throughout the semester to introduce the main components of project planning, motivating students to do the work since the first day of classes in this discipline.
Work placements NA
Learning outcomes Impart knowledge about the business plan, developed in forming a series of skills and attitudes that encourage critical reflection on the business model. The aim is to foster the creation of the Business Plan.
Students will evaluate a business concept and write a sound business plan.
At the end students should be able to:
- Gather information relevant to the preparation of an investment project
- Combining the information collected and prepare the investment project
- Make the assessment of economic and financial viability of the project
- Making a decision based on the achievement or non-investment
Syllabus 1. Integrated view of a Business Plan
2. The study design of the envelope
3. The market study
4. The technical plan
5. The exploration plan
6. The analysis of economic and financial viability
Main Bibliography Byers, T.H., Dorf, R.C., Nelson, A.J. (2010) "Technology Ventures" – From Idea to Enterprise, Mc Graw Hill.
Duarte, C. Esperança, J.P. (2012) Empreendedorismo e Planeamento Financeiro Edições Sílabo, Lisboa.
Osterwalder, A., Pigneur, Y. (2010) "Business Model Generation" - A Handbook for Visionaires, Game Changers and Challengers, Jonh Wiley & Sons, Inc..
Soumodip Sarkar (2014) Empreendedorismo e Inovação; 3ª Edição, Escolar Editora.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-07-07

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