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Political Communication

Code 12290
Year 1
Semester S2
ECTS Credits 10
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements -- None.
Mode of delivery -- Old fashioned face-to-face teaching.
Work placements -- None.
Learning outcomes This curricular unit intends to be a space for reflection and discussion of issues related to the social relevance of the media in political communication and the democratic process. The course aims to contribute to the theoretical and reflective knowledge about the subjects taught, as well as to the development of critical capabilities for interpreting the praxis of political actors, institutional and non-institutional, in contemporary society, with a view to forming and influencing public opinion. Propaganda, spin-doctoring, infotainment, crisis and political scandals, are some of the key topics discussed throughout the semester. Besides allowing reflection on political marketing strategies currently in use, the UC contributes to the understanding of the processes of mediatisation of politics and its implications in the public sphere. At the end of this course, students will also be equipped with specific skills to develop autonomous research in the area of political communication.
Syllabus 1. Introduction to the field of political communication
2. The history of political communication
3. The Professionalization of Political Communication
4. The mediatization of politics
5. Impact of (new) media on politics and the public sphere
6. Political marketing and strategic communication
Main Bibliography 1. Correia, J. C. et al. (org.) (2010). Conceitos de Comunicação Política. Covilhã: Livros Labcom.
2. Figueiras, R. (2017). A mediatização da política na era das redes sociais. Lisboa: Alêtheia Editores.
3. Gonçalves, G. (2018). Political Communication. In Robert L. Heath & W. Johansen (Eds), The International Encyclopedia of Strategic Communication, Hoboken, NJ: John Wiley & Sons, Inc.
4. Negrine, R., Mancini, P., Holtz-Bacha, C., & Papathanassopoulos, S. (2007). The profissionalisation of Political Communication. Chicago: Intelectual Bristol.
5. Stromback, J., & Kiousis, S. (2020). Political Public Relations: Concepts, principles and applications (2ª ed.) London: Routledge.
Teaching Methodologies and Assessment Criteria Classes are theoretical and practical. Throughout the semester the theoretical contents are presented, calling the students to intervene and participate in class, and at the end of each chapter a task is made available to the student that may consist of reading an article or discussing a case study. The theoretical and practical bases necessary for the elaboration of a research article in the field of political communication are also provided.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2022-06-13

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