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Economics and Sport Management

Code 12436
Year 1
Semester S1
ECTS Credits 5
Workload T(15H)/TP(15H)
Scientific area Sports Sciences
Entry requirements Not required.
Mode of delivery Face-to-face
Learning outcomes GOALS:
- To develop knowledge and competences on economics and management in sport, that allow to analyze the sport industry. To provide tools and analysis techniques that support strategic decision making in organizations where sports products or services are developed.

LEARNING OUTCOMES:
- Understand and demonstrate capacity to use the principles and fundamentals of economics and management in sport.
- Demonstrate ability to select and analyze in an in-depth way the appropriate means and methods to intervene in various sports contexts.
- Demonstrate ability to present viable solutions to optimize the functioning of different types of sports organizations.
- Be able to communicate clearly the results of your analyzes.
Syllabus 1. Analysis of the Sports Industry
1.1 Economic and management approach
1.2 Research methods and tools to support operational decision making

2. Characteristics of the Sports Markets:
2.1 Organizational Typologies (private / public, profitable / unprofitable)
2.2 Profile of the consumer as a function of the sports market
2.3 Strategic efficiency and sustainability of sports organizations

3. Case studies applied to different sports markets
Main Bibliography 1 - Chelladurai, P. (2005). Managing organizations for sport and physical activity: A system’s perspective (2nd ed.). Scottsdale, AZ: Holcomb-Hathaway.
2 - Chalip, L. (2006). Toward a Distinctive Sport Management Discipline. Journal of Sport Management, 20, 1-21.
3 - Miragaia, D. A. M., & Soares, J. A. P. Higher education in sport management: A systematic review of research topics and trends. Journal of Hospitality, Leisure, Sport & Tourism Education. doi: https://doi.org/10.1016/j.jhlste.2017.09.001
4 - Miragaia, D., Ferreira, J., & Pombo, I. (2017). Sponsorship of Sports Events: A Tool to Develop Social Entrepreneurship and the Corporate Social Responsibility. In M. Peris-Ortiz, F. Teulon & D. Bonet-Fernandez (Eds.), Social Entrepreneurship in Non-Profit and Profit Sectors: Theoretical and Empirical Perspectives (pp. 107-121): Springer.
5 - Miragaia, D. A. M., & Ferreira, J. J. (2017). Consumer Behavior Analysis: An Innovation Approach in Non-profit Sports. In V. Ratten & J. J. Ferreira (Eds.), Sport Entrepreneurship and Innovation (pp. 209-220): Routledge.
6 - Miragaia, D., Brito, M., & Ferreira, J. (2016). The Role of Stakeholders in the Efficiency of Nonprofit Sports Clubs. Nonprofit Management and Leadership, 27(1), 113-134. doi: 10.1002/nml.21210
7 - Miragaia, D. A. M., Martins, C. I. N., Kluka, D. A., & Havens, A. (2015). Corporate social responsibility, social entrepreneurship and sport programs to develop social capital at community level. International Review on Public and Nonprofit Marketing, 12(2), 141-154. doi: 10.1007/s12208-015-0131-x
8 - Miragaia, D. A. M., & Martins, M. A. B. (2015). Mix between Satisfaction and Attributes Destination Choice: A Segmentation Criterion to Understand the Ski Resorts Consumers. International Journal of Tourism Research, 17(4), 313-324. doi: 10.1002/jtr.2009
Teaching Methodologies and Assessment Criteria The typology of classes in this UC is fundamentally theoretical and practical, combining exposure to research, discussion and application of content in practical work. It is also intended to create a learning environment applied to the problems of the scientific area, so the more theoretical contents will be presented using case studies and visits, whenever possible to entities operating in the field of Sport Management. The evaluation includes reflection on thematic seminars. There will also be an individual assessment work in which students should apply the principles and fundamentals of economics and management in sport as well as methods of analysis to a case study applied to a specific market according to the specialization that students want.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-01-16

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