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Learning outcomes |
General objectives:
1. To understand the strategic management process and the relevance to the success of your organization
2. Identify perspectives and roles of the different stakeholders who interact with the Organization;
3. Know and understand the strategy analysis tools;
4. Identify the following strategies at the corporate level, business unit and product lines;
5. Understand a new strategy approach to elimination of competition.
Specific Objectives:
1. Develop skills at the level of strategic analysis of case studies and real situations, through the application of the tools of analysis;
2. Diagnose, outline and implement a strategy in business context.
3. Develop the critical spirit before the results found in the analysis and suggest strategic guidelines.
> General objectives:
1. To understand the strategic management process and the relevance to the success of your organization
2. Identify perspectives and roles of the different stakeholders who interact with the Organization;
3. Know and understand the strategy analysis tools;
4. Identify the following strategies at the corporate level, business unit and product lines;
5. Understand a new strategy approach to elimination of competition.
Specific Objectives:
1. Develop skills at the level of strategic analysis of case studies and real situations, through the application of the tools of analysis;
2. Diagnose, outline and implement a strategy in business context.
3. Develop the critical spirit before the results found in the analysis and suggest strategic guidelines.
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Main Bibliography |
HUNGER, J. D. & WHEELEN, T. (2007), Essentials of Strategic Management, Iowa State University, Prentice Hall.
JOHNSON, G., SCHOLES, K. & WHITTINGTON (2008), Exploring Corporate Strategy, Eighth edition, Prentice Hall.
PORTER, M. (1985), Competitive Advantage, NY, The Free Press.
ROTHAERMEL, F. (2017), Strategic Management, McGraw-Hill, 3th edition, NY.
KIM, W. & MAUBORGNE, R. (2018), Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant, Harvard Business School Press.
> HUNGER, J. D. & WHEELEN, T. (2007), Essentials of Strategic Management, Iowa State University, Prentice Hall.
JOHNSON, G., SCHOLES, K. & WHITTINGTON (2008), Exploring Corporate Strategy, Eighth edition, Prentice Hall.
PORTER, M. (1985), Competitive Advantage, NY, The Free Press.
ROTHAERMEL, F. (2017), Strategic Management, McGraw-Hill, 3th edition, NY.
KIM, W. & MAUBORGNE, R. (2018), Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant, Harvard Business School Press.
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