| Code |
12535
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| Year |
1
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| Semester |
S1
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| ECTS Credits |
5
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| Workload |
OT(10H)/TP(20H)
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| Scientific area |
Management
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Entry requirements |
Non applicable.
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Learning outcomes |
Allow participants to acquire a widespread global view of the issue of internationalization, as well as broaden horizons on the main issues that companies find in addressing international markets and share experiences according with different visions and strategic options.
Acquisition of multidisciplinary competences in the treatment of the theme for the decision taking process.
Interpreting the functioning of the markets and planning the internationalization processes. Alert to its complexity and identify trends.
Sensitizing participants to the importance of planning and operations issues, tax and cultural issues, as well as issues related to the issue of expatriation.
Realize the importance of geostrategic options in the commercial and marketing plan according to the specificities of each market.
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Syllabus |
I: Globalization, strategy, markets and internationalization
I. 1: How to begin the internationalization of my business?
I. 2: Internationalization Models
I. 3: Emerging countries? Growing countries? Or developing countries?
I. 4: Direct export? Agency or distribution? Industrial or commercial branch?
I. 5: Fundamental Concepts; Organizational framework; Strategies for entering and analyzing international markets;
Specificities and variables in the internationalization process.
II: International Marketing
II. 1: Market and competition analysis.
II. 2: Characterization of markets and products.
II. 3: Identification of State and/or international support for export and internationalization.
II. 4: The importance of confidentiality, networking and unofficial sources in the search for opportunities. Selection criteria for
International markets.
II. 5: Culture, communication and negotiation in international contexts.
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Main Bibliography |
Maria João Tomás e Nuno Crespo (2017) A Internacionalização da Economia Portuguesa
Casos de Sucesso Empresarial, Edição: Temas e Debates, ISBN: 9789896444587.
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Language |
Portuguese. Tutorial support is available in English.
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