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Empreendedorismo e Inovação Empresarial

Empreendedorismo e Inovação Empresarial

Code	12537
Year	1
Semester	S2
ECTS Credits	5
Workload	OT(10H)/TP(20H)
Scientific area	Management
Entry requirements	Not applicable.
Learning outcomes	In terms of objectives: 1. Understand the process of detection and analysis of business opportunities of technological base; and 2. To define criteria for assessing the market potential of a technology and the resources required for its marketing; Learning outcomes: In terms of knowledge: Introduction to the main approaches of entrepreneurship and business innovation, as well as structuring business models. In terms of skills and competences: The student must be able to validate the choice of the business model; and The student should be able to analyze cases study that deal with the development of new business initiatives and processes of innovation and entrepreneurship.
Syllabus	The classes are theoretical-practical, with theoretical exposition of the materials supported in multimedia format and subsequent presentation of cases, for the purpose of analysis and discussion (available to students in digital format). Module 1: Introductory Concepts Chapter I: Innovation and Entrepreneurship Module 2: Creative ideas and Competitive Dimensions Chapter II: Technological Ideas and business opportunities Chapter III: Universities and forms of commercialization of Technology Chapter IV: The process of creating new Business Module 3: Business opportunity Chapter V: Methodologies for analyzing business Opportunities Chapter VI: Structuring the business model Module 4: Business Opportunity Plan Chapter VII: The Business Plan Module 5: Design of a value proposition Case development
Main Bibliography	Required: Byers, T; Dorf, R.; e Nelson, A. (2015). Technology Ventures: From Idea to Enterprise, 4th Edition, McGraw Hill, Education, New York. Complementary: Baptista, R. & J. Leitão (Eds.) (2015). Entrepreneurship, Human Capital and Regional Development, Series: International Studies in Entrepreneurship, Springer, USA. ISBN: 978-3-319-12870-2. Bernarda, G.; Smith, A.; and Papadakos, T. (2014). Value Proposition Design: How to Create Products and Services Customers Want, Wiley, ISBN: 978-1-118-96805-5. Leitão, J. (2019). Diapositivos de Apoio às Aulas de Empreendedorismo e Inovação Empresarial, MBA@UBI, Disponibilizada em formato .pdf. Leitão, J. (2019). Open Innovation Business Modeling: Gamification and Design Thinking Applications, Series: Contributions to Management Science, Springer. ISBN: 978-3-319-91281-3. Leitão, J.; Ferreira, J.; e Azevedo, S. (2008). Dimensões Competitivas de Portugal: Contributos dos Territórios, Sectores, Empresas e Logística, Editora Centro Atlântico. ISBN: 978-989-615-057-0. Osterwalder, A. & Y. Pigneur (2011). Criar Modelos de Negócio, Colecção Economia & Empresa, Dom Quixote, Lisboa. ISBN: 9789722044974.
Language	Portuguese. Tutorial support is available in English.