Main Bibliography |
- Wang, Y., & Pizam, A. (Eds.). (2011). Destination marketing and management: Theories and applications. Cabi. - Philip R Kotler, John T. Bowen and James Makens (2013) Marketing for Hospitality and Tourism (6th Edition). Prentice-Hal. - Alastair M. Morrison (2013) Marketing and Managing Tourism Destinations. Routledge - Serra Cantallops. A. (2002) – Marketing turístico. Ed. Pirámide-ESIC, Madrid. - Vaz, Gil (2001) – Marketing turístico. Pioneira. - Victor T C Middleton; Jackie Clarke (2001) - Marketing in travel and tourism, - Isabel Milio Balazá; Mónica Cabo Natal (2003) – Marketing e Comercialização de Produtos Turísticos. Ed. Thomson. - Josep Ejarque (2005) – Destinos Turísticos de Éxito: Diseño, Creación, Gestión y Marketing. Pirámide.
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