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Learning outcomes |
To enable students to understand and extend its range of scientific knowledge in this area; and to transmit a set of concepts, tools and analysis techniques, to ascertain, investigate and analyze the main tools strategic analysis and competitiveness.
To understand and apply strategic tools for competitive analysis business, to evaluate and diagnose the competitive position of a sector, region and/or country, and to develop research skills on this area.
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Main Bibliography |
Ansoff, I. (1977). Estratégia Empresarial, Ed. McGraw-Hill, S. Paulo.
Barney, J. (2002). Gaining and Sustaining Competitive Advantage, International Edition, Second Edition, Prentice Hall.
Mintzberg, H. (1995). Estrutura e Dinâmica das Organizações; Dom Quixote, Lisboa.
Porter, M. (1980). Competitive Strategy, New York, The Free Press.
Porter, M. (1985). Competitive Advantage, New York, The Free Press;.
Porter, M. (1990). The Competitive Advantage of Nations; the Macmillan Press, London.
Relatorio Monitor Company (1994). Construir as Vantagens Competitivas de Portugal; Edição do Forum para a Competitividade.
Thompson, A.; Strickland, A. J. e Gamble, J. (2007) Crafting & Executing Strategy, 5th Ed., McGraw-Hill, NY.
Walker, G. (2003). Modern Competitive Strategy. International Edition, McGraw-Hill.
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