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Mode of delivery |
The type of classroom teaching. The sessions are of theoretical and practical and the program is intended as a whole to reflect on the issues while empowering students with solid knowledge of the major theoretical-practical fundamentals. The first chapter provides an introduction to the basics of entrepreneurship and business creation process. Over the next four chapters explores the essential components which include: business innovation, the businessman/woman, the idea and business opportunity, technology, product and market. At the end of the first part of the program students have the opportunity to identify, understand and apply the main tools of entrepreneurship, allowing them to develop a proposal for a business idea.
In the second part of the program to introduce the main components of research on entrepreneurship and I provide to students a first contact with scientific research in different areas of Entrepreneurship I.
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Learning outcomes |
Transmit knowledge about entrepreneurship and business creation process, to develop in forming a series of skills and attitudes that foster entrepreneurship, targeting the creation of new businesses, as well as generating new business and projects in companies / institutions exist.
To prepare a proposal for a business idea/business model and also encourage the conduct of research on topics of entrepreneurship, enterprise creation and business innovation, given the current and future trends in this field of research.
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Main Bibliography |
Bamford, C. E., & Bruton, G. D. (2019). Entrepreneurship: The Art, Science, and Process for Success. 3rd Edition. McGraw-Hill Education. Carvalho, L., & Costa, T. (2015): Empreendedorismo Uma visão global e integradora. Edição Sílabo. Hisrich, R. Peters and M. Shepherd, D. (2016): Entrepreneurship. 10thEd McGraw-Hill. Madeira, M.J. e outros (2016): Manual de Empreendedorismo Social: Da Ideia aos Planos de Negócio, Projeto IDEARIA, Universidade da Beira Interior, Covilhã. ISBN: 978-989-20-6523-6. Ries, Eric (2011). The Lean Startup : How Constant Innovation Creates Radically Successful Businesses, Penguin Books London. Silva, Maria José e outros (2013): Guia para Empreendedores de base tecnológica, (2013), em parceria com Jorge Figueira, José Paulo Rainho, e vários autores do CEBT Ibérico - INESPO, Universidade da Beira Interior, Covilhã, ISBN: 978-989-20-4227-5. Timmons, J.; Spinelli, S, (2016) New Venture Creation: Entrepreneurship for the 21st Century 10thEd., London, UK: Prentice-Hall Sarkar, Soumodip (2014): Empreendedorismo e Inovação, 3ª Ed. Escolar Editora, Lisboa. Scarborough, N. and Cornwall, J. (2019) – Essentials of Entrepreneurship and Small Business Management , 9th Edition, Pearson Prentice Hall.
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