One needs the student to be capable of comprehending, analysing and producing in a Creative fashion his own images in this course.
The contents are about the presentation of logotypes, brands, media plan, narrative of brand, advertising and PR.
Students will be evaluated by the way they create their images in a strategic fashion and how the reveal what they have learned. First we evaluate the conceptual aspect of the practical works. Secondly, the level of finishing, the thoroughness and creativity of the elements assembled by the time of delivery. The Works must be interlinked with references and display technical evolution.
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