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Image Workshop

Code 12561
Year 1
Semester S1
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements not applied
Mode of delivery Theoretical and practical
Work placements There aren't
Learning outcomes One needs the student to be capable of comprehending, analysing and producing in a Creative fashion his own images in this course.

The contents are about the presentation of logotypes, brands, media plan, narrative of brand, advertising and PR.

Students will be evaluated by the way they create their images in a strategic fashion and how the reveal what they have learned. First we evaluate the conceptual aspect of the practical works. Secondly, the level of finishing, the thoroughness and creativity of the elements assembled by the time of delivery. The Works must be interlinked with references and display technical evolution.
LogoModernism (Muller e Wiedemann)
Branding Basics and Brand Anatomy (Slade-Brooking)
Designing Meaningful Brands (Moutinho)
Cyber-brands (Breakenridge)

Public Relations And The Internet
Advertising Theory And Brand Narrative (Rodgers)
The Creative Class (Golinski)
Color And Iconic Brand (Cioban, Olensky, Marija Milosevic)
Advertising And Brands (Roselló)
How Advertising Works (PLESSIS)
Main Bibliography ROSELLÓ, C.F. (1997). Que es eso de la publicidade? Madrid, Spain: Edimarco

BREAKENRIDGE, D. (2001). CyberBranding. brand building in the digital economy. London, UK / New York, NY, US: Financial Times - Prentice Hall (Person Education).

CIOBAN, Dorian (26 de Julho, 2012). “Why are brand colors so important?”. In Business/Creative Column. In Branding Magazine. Disponível em (Acesso em Setembro de 2014).

GOLINSKI, Sophie & MOSEBACH, Hendrik (8 de Dezembro de 2010). The rise of the creative class. Disponível em (Acesso em Maio de 2016)

MILOSEVIC, Marija (30 de Maio de 2014). When brands are iconic, words are not required. EUA. In Disponível em (Acesso em 3 de Janeiro de 2015).

MOUTINHO, L. (2015b). “Proximal Future And Brand Mise-en-Scène. From Molecular Brands, Produsers, Meaningful Brands and Opened Brands to Zipcode – Brands, Audio Branding and Vivid Brands”. Adam Smith Business School, University of Glasgow, Escócia.

MULLER, J e WIEDEMANN, J. (Ed., 2015). Logo Modernism. Colónia, Alemanha:Taschen

OLENSKY, Steve (27 de Abril, 2012). “Why are brand managers need to pay close attention to a logo?”. In Business Column. In Branding Magazine. Disponível em (Acesso em Setembro de 2014).

PLESSIS, E. du (2005). The advertised mind: ground-breaking insights into how our brains respond to advertising. London, UK: Kogan Page, Millard Brown.

SLADE-BROOKING, C. (2016). Creating a Brand Identity. Londres, RU: Lawrence King

RODGERS, Shelly & THORSON, Esther (Eds., 2012). Advertising theory. New York, US/ London, UK: Routledge.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-01-15

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