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Learning outcomes |
One needs the student to be capable of comprehending, analysing and producing in a Creative fashion his own images in this course.
The contents are about the presentation of logotypes, brands, media plan, narrative of brand, advertising and PR.
Students will be evaluated by the way they create their images in a strategic fashion and how the reveal what they have learned. First we evaluate the conceptual aspect of the practical works. Secondly, the level of finishing, the thoroughness and creativity of the elements assembled by the time of delivery. The Works must be interlinked with references and display technical evolution.
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Main Bibliography |
ROSELLÓ, C.F. (1997). Que es eso de la publicidade? Madrid, Spain: Edimarco
BREAKENRIDGE, D. (2001). CyberBranding. brand building in the digital economy. London, UK / New York, NY, US: Financial Times - Prentice Hall (Person Education).
CIOBAN, Dorian (26 de Julho, 2012). “Why are brand colors so important?”. In Business/Creative Column. In Branding Magazine. Disponível em www.brandingmagazine.com (Acesso em Setembro de 2014).
GOLINSKI, Sophie & MOSEBACH, Hendrik (8 de Dezembro de 2010). The rise of the creative class. Disponível em http://www.uni-leipzig.de/~sozio/mitarbeiter/m19/content/dokumente/555/Creative_Class___Golinski_Mosebach.pdf (Acesso em Maio de 2016)
MILOSEVIC, Marija (30 de Maio de 2014). When brands are iconic, words are not required. EUA. In BrandingMagazine.com. Disponível em http://soyon.co/when-a-brand-is-iconic-words-are-not-required/ (Acesso em 3 de Janeiro de 2015).
MOUTINHO, L. (2015b). “Proximal Future And Brand Mise-en-Scène. From Molecular Brands, Produsers, Meaningful Brands and Opened Brands to Zipcode – Brands, Audio Branding and Vivid Brands”. Adam Smith Business School, University of Glasgow, Escócia.
MULLER, J e WIEDEMANN, J. (Ed., 2015). Logo Modernism. Colónia, Alemanha:Taschen
OLENSKY, Steve (27 de Abril, 2012). “Why are brand managers need to pay close attention to a logo?”. In Business Column. In Branding Magazine. Disponível em www.brandingmagazine.com (Acesso em Setembro de 2014).
PLESSIS, E. du (2005). The advertised mind: ground-breaking insights into how our brains respond to advertising. London, UK: Kogan Page, Millard Brown.
SLADE-BROOKING, C. (2016). Creating a Brand Identity. Londres, RU: Lawrence King
RODGERS, Shelly & THORSON, Esther (Eds., 2012). Advertising theory. New York, US/ London, UK: Routledge.
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