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Teaching Methodologies and Assessment Criteria
The primary learning developed by the students is however in the field of "Know-how".
It is not enough to know what an entrepreneur is, but we have to do as an entrepreneur, which students do by developing a Real Business, individually, with products, customers and real money.
The "creativity activity" leads students to put into practice the techniques of the creative process discussed in classes.
"Tell a story" is a storytelling activity, a technique increasingly used in the field of business in particular and organisations in general.
With "Role Theory" as the framework, students should study and develop stories of entrepreneurs, whether successful or not.