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Sme Management

Code 12575
Year 1
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(30H)
Scientific area Management
Entry requirements There is no.
Mode of delivery Face-to-face.
Learning outcomes - Show the importance of small and medium-sized firms (SME) in the structural, economic and social context.

- Provide a set of concepts and subjects that allow a framework of the specificities of SME functioning.

- Deepen knowledge and understanding of business management topics in the context of small firms.

- Stimulate the spirit of investigation in topics of SME management according to the tendencies and challenges presented in this field of knowledge.
Syllabus Chapter 1 Introduction

1.1 Definition and general ideas about SMEs
1.2 SMEs in the European Union
1.3 SMEs in the Portuguese economy

Chapter 2 Particularities of SME functioning

2.1 Family firm
2.2 Management styles
2.3 Business cooperation
2.4 Advantages versus disadvantages
2.5 Performance in PMEs

Chapter 3 Functional Specificities of SMEs

3.1 Human resources
3.2 Marketing and strategic planning
3.3 Production and quality management
3.4 Innovation and information technology
3.5 Financing

Chapter 4 Policies encouraging SMEs

4.1 Institutions oriented to SMEs
4.2 Incentive programmes for SMEs
Main Bibliography Bourgeois, E. (1991): "LA PMI Innovatrice", Les Editions D'' Organization, Paris.
Cardoso, L. (1999): "Gestão Estratégica das Organizações - Como vencer os desafios do século XXI", Editorial Verbo, Lisboa - São Paulo.
Cohn, T., & Lindberg, R. A. (1974). Survival & Growth: Management Strategies for the Small Firm. [New York]: AMACOM.
Franco, M. (2001): "Cooperação Entre Empresas - Meio de Redimensionamento e Reforço da Competitividade das PME Portuguesas", Fundação Nova Europa, UBI.
Franco, M. (2018), “Networking as a Marketing Tool in Small Companies: A Random and Informal Approach”, Journal of Business Strategy, Vol. 39, No. 2, pp. 47-55.
Las Casas, A.L. (2003): “Plano de Marketing para Micro e Pequena Empresa”, Editora Atlas, São Paulo, Brasil.
Mintzberg, H., Quinn, J. e Groshal, S. (1995): "The Strategy Process", Prentice-Hall, UK.
Patten, D. (1985): “Marketing para a Pequena e Média Empresa”, Editorial Presença, Lisboa.
Simões, V.C. (1997): "Inovação e Gestão em PME", Gabinete de Estudos e Prospectiva Económica, Lisboa.
Ussman, A. M. (2004): "Empresas Familiares", Edições Sílabo.

Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-06-20

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