|
Syllabus |
CONTENTS
I – TECHNIQUE
Adobe Photoshop – Basic Tools, Poligonal Lasso And Image Formats; Layers, Typography
Adobe Illustrator – Basic Tools, Shapes, Canvas, Logotypes and Personal Brands, Identity and Creativity (Wheeler)
II – PERSONAL BRANDING
Conceptual Age (Pink)
Personal Branding And Self-Marketing (Beals)
Branding And Narrative (Millman)
The Creative Class (Florida, Golinksy e Mosebach)
III – COLLECTIVE BRAND AND EVENT
The Key-Image (Roman & Maas)
Campaigns, Strategies And ideas Ideias (Barry)
Identity And Creativity (Wheeler)
Brands, Media And Technology (Wheeler)
Logotypes With Occult Meanings
|
|
Main Bibliography |
BARRY, Pete (2008). The Advertising Concept Book – A Complete Guide to Creative Ideas, Strategies And Campaigns, 2nd edition. London, UK: Thames & Hudson
BEALS, Jeff (2008). Self Marketing Power - Branding Yourself As a Business of One. Omaha, Nebraska: Keynote Publishing.
JHALLY, Sut (1995). Os códigos da publicidade - o feiticismo e a economia política do significado na sociiedade de consumo [The codes of advertising - fetishism and the political economy of meaning in the consumer society, 1987]. Porto, Portugal, Edições Asa.
MARKETEER, Revista (Abril, 2012). "Tem Personal Branding?", nº189, Lisboa
MILLMAN, Debbie (2012). Brand bible. The complete guide to building, designing, and sustaining brands. Rockport publishers, Beverly, Masschussets, US.
PINK, Daniel H. (2005). A whole new mind. why right-brainers will rule the future. Nova Iorque, NI, Riverhead Books, Berkeley Publishing, Penguin Books.
ROMAN, Kenneth & MAAS, Jane (1991). Como Fazer Publicidade - Um Manual Para o Anunciante [1976]. Lisboa: Presença
WHEELER, Alina (2013). Designing Brand Identity - An Essential Guide For The Whole Branding Team , 4th edition. John Wiley & Sons: Hoboken, New Jersey, NY.
|
|
Teaching Methodologies and Assessment Criteria |
The individual plan-proposal (35% of final grade) is a commitment depicted in 15 pages of explicit and conceptual speech, with images, about the final work, already in its final model-structure, to deliver in November 6.
The final work is delivered in PDF and presented personally (65% of final grade) and it sums all modules of contents, to deliver in January 8.
• All Works that do not are personally presented will not be accepted. Presentations should have only keywords and images and last for 10 minutes.
• Dye to the both theoretical-technical and practical nature of the course there is no exam contemplated.
|