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Fashion in Contemporary Society

Code 12589
Year 1
Semester S1
ECTS Credits 5
Workload T(30H)/TP(30H)
Scientific area Design de Moda
Entry requirements No requirements
Mode of delivery Face-to-face. Theoretical/Theoretical and Practical
Work placements Not applicable.
Learning outcomes After finishing the curricular unit, the student is expected to know and be able to identify the most relevant moments/styles/designers of contemporary fashion; associate properly styles, designers and creations; explain the importance played by fashion in the definition of standards of behavior and interpretation; apply the acquired knowledge to the critical analysis of the construction of cultural identities; position himself critically towards the different phenomena that characterize the presence of fashion in contemporary society. It is also expected that the student shows work capacity, both individually and in group, as well as a good understanding of the defined parameters, research skills, autonomy, good time and resources management skills, concern with the quality of the delivered work and with the fulfillment of predefined goals and timelines.
Syllabus 1. Conceptual introduction 1.1 Characterization and interconnection of the concepts of fashion, society and contemporary 1.2 Beyond clothing: fashion in the era of total design 1.3 The utilitarian, symbolic, communication and cultural functions of fashion 2. Fashion, body and identity 2.1 Models as cultural references 2.2 The symbolic construction of masculine and feminine 3. Fashion as a cultural industry 3.1 Fashion, advertising and consumption 3.2 Fashion and globalization 3.3 From the designer to the brand 3.4 Ready to wear and Haute Couture: resistance and reinvention 3.5 Fashion and the star system 4. Prolegomena to a new century 4.1 Nothing is lost, nothing is created, everything is copied 4.2 The eternal seduction of objects 4.3 Smart clothing 4.4 Postmodernism 5. From otium to negotium 5.1 Fashion and its markets 5.2 Fashion as a competitive factor 5.3 A chain of value(s).
Main Bibliography BARTHES, R. (s/d). O Sistema da Moda. Lisboa: Edições 70.
BAUDRILLARD, J. (s/d). A Sociedade de consumo, Lisboa: Edições 70.
BOURDIEU, P. (1989). O poder simbólico, Lisboa: Difel.
DESLANDRES,Y. (1998). El Traje, Imagen del Hombre. Barcelona: Tusquets Editores.
DORFLES, G. (1995). A Moda da Moda. Lisboa: Edições 70.
ECO, U. et al. (1975). Psicologia do Vestir, Lisboa: Assírio e Alvim.
FEATHERSTONE, M. (1995). Undoing culture: globalization, postmodernism and identity, London: Sage Publications.
LEHNERT, G. (2001). História da Moda do século XX. Colónia: Konemann.
LIPOVETSKY, G. (1989). O Império do Efémero: a Moda e Seu Destino nas Sociedades Modernas. São Paulo: Companhia das Letras.
SAILLARD, O. (2009). Histoire Idéale de la Mode Contemporaine. Paris: Co-éditions Textuel / Les Arts Décoratifs.
PAMÉSA Consultores, Paulo Vaz e Daniel Agis, (2017), Roadmap para a especialização inteligente e competitividade global da ITV Portuguesa, Edição ATP – Associação Têxtil e Vestuário de Portugal
Language Portuguese. Tutorial support is available in English.
Last updated on: 2023-01-19

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