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Learning outcomes |
• Prepare students to dominate the necessary skills to develop practical work related to the field of photography and fashion production.
• Foster students' knowledge in terms of photographic production, styling and the agents involved in the field of fashion photography.
• Recognize general photographic styles and specify key photographers in the area.
• Promote, together with the students, knowledge about the tools available and how they work. Exemplify its use with practical cases.
• Understand the various applications made possible by photography software and their implications from a theoretical and practical point of view.
• Provide students with the ability to work as a team on a project related to the creation of an editorial, a parade, or a catalog photo campaign.
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Syllabus |
1. Introduction and historical elements
Communication in fashion and fashion as a form of communication
Fashion photography
Fashion shows and events
Strategies and creative process
Project and team management
2. Fashion photography
Photography and Digital Editing
Fashion production: brief introduction
Fashion photography practice
Fashion photojournalism
3. Development of fashion photography project
Design: from idea to implementation
The realization of the fashion photography session
Portfolio review
4. Fashion production
The photographer in fashion production
Creativity strategies in fashion photography
The protagonists of fashion production and its role: editor, producer, makeup artist, hairdresser, model director and lighting technician
Fashion events: catwalk design, lighting, music, photography and video, models,
choreography, performance
Advertising campaigns: design and direction, customer needs, art direction, layout development
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Main Bibliography |
Aletti, V. (2019). Issues: A History of Photography in Fashion Magazines, Phaidon.
Baumet, S., Beaupre, M. (2002). Archaeology of Elegance: 1980-2000 Twenty Years of Fashion Photography, Rizzoli.
AnseL, R., Robin, M. (2012). Tim Walker: Story Teller, Thames & Hudson, Reino Unido.
Avedon, R. (2005). Woman in the Mirror, Abrams Books.
Kania, C. (Ed.) (2019). The Best of Norman Parkinson: always in fashion, Acc Publishing Group
Lehmann, U., Morgan, J. (2002). Chic Clicks: Creativity and Commerce in Contemporary Fashion Photography, Hatje Cantz, Alemanha.
Lindbergh, P. (2020). Peter Lindbergh: On Fashion Photography, Taschen, Itália.
Martineau, P. (2012). Herb Ritts: L.A. Style, Getty Pub
Martineau, P. (2018). Icons of Style: A Century of Fashion Photography, Getty Publications, EUA.
Shinkle, E. (2017). Fashion Photography: The Story in 180 Pictures, Thames & Hudson, Reino Unido.
Werner, T. (2018). The Fashion Image: Planning and Producing Fashion Photographs and Films, Bloomsbury.
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