|
Syllabus |
1. Concepts, objectives, methodology and methods, processes and planning research.
2. Research, sources, references and bibliographical review.
3. Procedures for the preparation of reports and scientific papers.
4. Market study.
5. Research, innovation and development of new products and services.
6. Strategic growth of companies based in research, innovation, new products and markets.
7. The success of a new product and the importance of design in the research process. Life cycle of a product.
8. Innovation and trends. Trends and fashion. CoolHunters. The macro trends, markets and economy.
9. Statistics. Concepts of descriptive statistics.
|
|
Main Bibliography |
- Sampieri, M. C. Roberto Hernández, and al.(2000), Metodología de la Investigación, McGraw-Hill Interamericana Editores, S.A., México.
- Rasquilha, Luís (2010), Tendências e Gestão da Inovação, Verlag Dashofer Edições Profissionais, Unip.,Lda., Lisboa, Portugal.
- Maroco, João (2003), Análise Estatística: com utilização do SPSS, Sílabo, Lisboa.
- Pestana, D. Velosa (2006), Introdução à Probabilidade e à Estatística, 2.ªed., Fundação Calouste Gulbenkian, Lisboa.
- Hague, P., Morgan, C. (2004), Market Research In Practice, Kogan Page, London.
- Okonkwo, Uché (2007), Luxury Fashion Branding: Trends, Tactics, Techniques, Palgrave Macmillan Ltd, Hampshire R621 6XS.
- Chevalier, M. (2008), Luxury Brand Management: A World of Privilege, John Wiley and Sons, Inc. Hoboken, NJ07030, USA.
|