Main Bibliography |
1. Principal bibliography MAROCO, João, Bispo, Regina (2003), Estatística aplicada às Ciências Sociais, Editores CLIMEPSI, Lisboa. DAVID A. AAKER, (2004), Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity, Simon & Schuster Ltd. Judy Zaccagnini Flynn, Irene M. Foster, (2009), Research Methods for the Fashion Industry, Berg Publishers, UK. 2. Complementary bibliography PESTANA, M. H. E GAGEIRO, J. N. (1998), Análise de Dados para as Ciências Sociais: A Complementaridade do SPSS, Edições Silabo, Lisboa. MONTGOMERY, D. C. (1991). Design and Analysis of Experiments. 3rd Edition. Wiley, New York. DAVID A. AAKER, (2002), Building Strong Brands, Simon & Schuster Ltd, ISBN: 0-7432-3213-5. Linda Welters, Abby Lillethun, (2007), The Fashion Reader, Berg Publishers, UK. Jennifer Craik, (2009), Fashion, The Key Concepts, Berg Publishers, UK. Jay Diamond, Ellen Diamond, (2008), The World of Fashion, Berg Publishers, UK.
|