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Business Strategy

Business Strategy

Code	12689
Year	2
Semester	S2
ECTS Credits	6
Workload	TP(60H)
Scientific area	Management
Entry requirements	Not applicable.
Mode of delivery	Face-to-face
Learning outcomes	To transmit a set of concepts, tools and analysis techniques, which allow students to understand and extend its range of scientific knowledge in this area. It is intended that students during the learning process, acquire the following competencies: To know the key strategic business analysis tools, analyze a firm and/or sector from a strategic point of view, and develop skills in the analysis case studies and basic research.
Syllabus	1 - Domain and Specificity of Business Strategy 2 - External Analysis 3 - Internal Analysis 4 – SWOT Analysis 5 – Typologies of Strategies
Main Bibliography	ANSOFF, I. (1965), Estratégia Empresarial, Ed. McGraw-Hill, S. Paulo; CARDOSO, L. (1995), Gestão Estratégica das Organizações; Verbo, Lisboa; DESS, G., LUMPKIN, G.T. & EISENER, A. (2007), Strategic Management, Creating competitive advantages, McGraw-Hill,Irwin. FREIRE, A (1997), Estratégia: Sucesso em Portugal, Edições Verbo. GODET, M. (1993), Manual de Prospectiva Estratégica; Dom Quixote, Lisboa. GOODSTEIN, L. (1992), Applied Strategic Planning: A Comprehensive Guide, San Diego; Pfeiffer. HELFAT, C. E, FINKELSTAIN, S., MITCHELL, W., PETERAF, M., SINGH, H., TEECE, D. WINTER, S. (2007), Dynamic Capabilities: Understanding Strategic Change in Organizations, Blackwell Publishing, UK. HITT, M., IRELAND, R. & HOSKISSON, R. (2005), Strategic Management: Competitiveness and Globalization, 4th Edition, Thompson, UK.
Language	Portuguese. Tutorial support is available in English.