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Communication Design I

Code 12772
Year 1
Semester S1
ECTS Credits 8
Workload OT(15H)/TP(60H)
Scientific area Art and Design
Entry requirements N/A
Mode of delivery Face-to-face
Work placements Not applicable
Learning outcomes Theoretical and practical project-oriented course on design introduction for multimedia design. This course approaches the conceptual principles and structural elements of communication design as a starting point for multimedia design.
a) Acquisition of knowledge on the use of typography as a fundamental element of communication, mastery of rigorous functionality and expressiveness of the letter.
b) Develop skills of practical coordination on the use of image and text.
c) Enable students to solve problems in visual communication
d) To develop skills of analysis and critical appraisal as well as ability to articulate knowledge in areas tangent to communication.
e) Contact with values, attitudes, problems and specific grammars of professionals in the field of communication design.
f) Practical domain of the elements of Communication Design.
Syllabus The creative process in design;
Basic Elements of Design:
Use of typography in visual communication processes
Historical background of typography
The letter and its typology
Text, reading and readability
Principles of choice and suitability of the text content and its intent
Elements and techniques of text composition
Hierarchy of text
Typographical expression

Visual Composition in a surface:
Intent and concept in communication design.
hierarchy of information in an object of visual communication.
Application of structural and basic elements of communication design in multidimensional media.

Solving simple problems in Multimedia Design:
Historical references,
Formal structure and composition,
Strategy and relationship with the physical space
Main Bibliography Bringhurst, Robert, The Elements of Typographic Style, Harltley & Marks Publishers, 2001
Dondis, Donis A., Sintaxe da Linguagem Visual, Gustavo Gili,
Drucker, Joahanna, Graphic Design History, a Critical Guide, Prentice Hall, 2008
Frutiger, Adrian, Signos Símbolos, Marcas, Senales, Gustavo Gilli, 1998
Joly, Martine, Introdução à Análise da Imagem, Edições 70, 1999
Kane, John, Manual da Tipografia, Gustavo Gili, 2005 [2002]
Lupton, Ellen, Thinking with Type, Princeton Architectural Press, 2004
Lupton, Ellen, Graphic Design the New Basics, Princeton Architectural Press, 2008
Teaching Methodologies and Assessment Criteria Assessment will be based on class exercises, projects, knowledge test and student evolution.

Exercises - 10%
1st project - 40%
2nd project - 40%
Participation, evolution and attendance - 10%
Language Portuguese. Tutorial support is available in English.
Last updated on: 2023-12-04

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