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Multimedia Design
Communication Design I

Communication Design I

Code	12772
Year	1
Semester	S1
ECTS Credits	8
Workload	OT(15H)/TP(60H)
Scientific area	Art and Design
Entry requirements	N/A
Mode of delivery	Face-to-face
Work placements	Not applicable
Learning outcomes	Theoretical and practical project-oriented course on design introduction for multimedia design. This course approaches the conceptual principles and structural elements of communication design as a starting point for multimedia design. a) Acquisition of knowledge on the use of typography as a fundamental element of communication, mastery of rigorous functionality and expressiveness of the letter. b) Develop skills of practical coordination on the use of image and text. c) Enable students to solve problems in visual communication d) To develop skills of analysis and critical appraisal as well as ability to articulate knowledge in areas tangent to communication. e) Contact with values, attitudes, problems and specific grammars of professionals in the field of communication design. f) Practical domain of the elements of Communication Design.
Syllabus	The creative process in design; Basic Elements of Design: Typography: Use of typography in visual communication processes Historical background of typography The letter and its typology Tipometry Text, reading and readability Principles of choice and suitability of the text content and its intent Elements and techniques of text composition Hierarchy of text Typographical expression Visual Composition in a surface: Intent and concept in communication design. hierarchy of information in an object of visual communication. Application of structural and basic elements of communication design in multidimensional media. Solving simple problems in Multimedia Design: Poster: Function, Historical references, Formal structure and composition, Strategy and relationship with the physical space
Main Bibliography	Bringhurst, Robert, The Elements of Typographic Style, Harltley & Marks Publishers, 2001 Dondis, Donis A., Sintaxe da Linguagem Visual, Gustavo Gili, Drucker, Joahanna, Graphic Design History, a Critical Guide, Prentice Hall, 2008 Frutiger, Adrian, Signos Símbolos, Marcas, Senales, Gustavo Gilli, 1998 Joly, Martine, Introdução à Análise da Imagem, Edições 70, 1999 Kane, John, Manual da Tipografia, Gustavo Gili, 2005 [2002] Lupton, Ellen, Thinking with Type, Princeton Architectural Press, 2004 Lupton, Ellen, Graphic Design the New Basics, Princeton Architectural Press, 2008
Teaching Methodologies and Assessment Criteria	Assessment will be based on class exercises, projects, knowledge test and student evolution. Exercises - 10% 1st project - 40% 2nd project - 40% Participation, evolution and attendance - 10%
Language	Portuguese. Tutorial support is available in English.