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Psychology of Perception

Code 12775
Year 1
Semester S1
ECTS Credits 4
Workload OT(15H)/TP(45H)
Scientific area Psychology
Entry requirements N/A
Mode of delivery TP and OT Face-to-face
Learning outcomes In this curricular unit, students are expected to acquire an understanding of what is Perception Psychology and its importance in everyday life, to know some perceptive patterns and the ways to explore them as designers, to integrate and apply knowledge in explanation of real-life problems, to draw implications for the understanding of the individual as a whole.
Students should also be able to communicate clearly, develop
analytical and synthesis skills, developing interpersonal skills.
Syllabus Understanding the human perceptual system allows designers to take advantage of this knowledge in their creations. Knowledge about vision, reading, memory, thought, attention, motivation, emotion, mistakes and decision making ensure that applications or information can be created in order to optimize the human functioning.
Main Bibliography Susan Weinschenk (2011). 100 Things every designer needs to know about people. Berkeley: New Riders Bruce, V., Green P.R. & Georgeson, M. (1996). Visual Perception: Physiology, Psychology and Ecology. (3rd ed.) Hove: Psychology Press Eysenck, M.W. (2001). Principles of Cognitive Psychology. (2nd ed.) Hove: Psychology Press Goldstein, E.B. (2002). Sensation and Perception. (6th ed.) Wadsworth-Thompson Gregory, R.L.(1994). Eye and Brain. London: Oxford University Press. Kalat, J.W.(2004). Biological psychology. Belmont: Wadsworth/Thomson Milner A.D. & Goodale M.A. (1995). The Visual Brain in Action. Oxford: Ox. Uni. Press Pashler, H.E. (1999). The Psychology of attention. Boston: MIT Press Purves D. & Lotto R.B. (2004). Why we see what we do. Sinauer Associates Roberts, D. (2002). Signals and Perception - The Fundamentals of Human Sensation. Palgrave Macmillan
Teaching Methodologies and Assessment Criteria Presentation of the various themes. Each group has a set of topics to be developed in each class not knowing which one will be asked to present. In this way, all themes have to be mastered in order to contribute to the discussion after the presentation.

The evaluation is focused on presentations with group and individual assessment.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-06-17

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