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Communication Design II

Code 12777
Year 1
Semester S2
ECTS Credits 8
Workload OT(15H)/TP(60H)
Scientific area Art and Design
Entry requirements not aplicable.
Mode of delivery Face-to-face
Learning outcomes Course unit for further development and applying the elements and visual principles of Multimedia Design. This Unit addresses the basic and classical applications of this discipline as a way to develop solid skills in this area.
a) Provide an informative, formative and analytical basis in the field of visual communication.
b) Contact with values, attitudes, problems and specific vocabulary of Multimedia Design
c) Analysis and critical appraisal in different practical contexts.
d) Solve problems of multimedia communication.
e) Articulate adequately the specific formal elements of communication design
f) Understand and relate human perception and cognition as essential components for the development of a multimedia design project.
g) Introduce the application of concepts and the transmission of information in multidimensional supports.
h) Recognize the social responsibility and ethics inherent in design.
Syllabus Principles and applications of Communication Design as structural elements in objects of Multimedia Design.

Introduction to multidimensional communication
The specifics of the multidimensional media: print, screen and space.
Project methodology.
Image synthesis and Visual Identity
Use of image synthesis in design
Icons, signs, symbols, signs, markings and pictograms
Application of synthetic images
Concepts associated with the visual identity of an organization
Communication in multidimensional visual identity?
Preparation of a Manual of Standards
Design of applications of visual identity process

Editorial design
Concepts of editorial design and its importance in Multimedia Design
Distinction between editorial design for print and hypermedia environments

Structure of editorial design objects:
Formal structure and grid
Organization of text and image
Forms of illustration
Visual narrative
Main Bibliography BBOULTON, Mark, A Practical Guide to Designing for the Web, Mark Boulton Design Ltd. 2009
FRUTIGER, Adrian, Signos, Símbolos, Marcas, Señales, Gustavo Gili, Barcelona 1997
FORGES, Chris, Design de Revistas, Destarte, Lisboa, 2000
JOLY, Martine, Introdução à Análise da Imagem, Edições 70, Lisboa, 1999
KANE, John, Manual de Tipografía, Gustavo Gili, 2005 (2002), Barcelona, 84-252-1980-9
LUPTON, Ellen, Thinking with Type, Princeton Architectural Press, 2004
MULLER-Brockmann, Josef, Grid Systems in Graphic Design: A Handbook for Graphic Artists, Typographers, and Exhibition Designers, Niggli Verlag, 2009 [1981].
MUNARI, Bruno, Das Coisas Nascem Coisas, Lisboa, Edições 70, 1982
OLLINS, Wally, The New Guide to Identity, Gower Publishing Limited, London 1996
RAND, Paul, Logos Flags and Escutcheons, in Looking Closer, Beirut, Michael et. Al Eds., Allworth Press, 1994.
Teaching Methodologies and Assessment Criteria The evaluation will be based on applied projects and student evolution.
1st project - 40%
2nd project - 40%
Evolution in the work displayed through remote meetings - 20%
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-06-30

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