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Communication Design II

Communication Design II

Code	12777
Year	1
Semester	S2
ECTS Credits	8
Workload	OT(15H)/TP(60H)
Scientific area	Art and Design
Entry requirements	not aplicable.
Mode of delivery	Face-to-face
Learning outcomes	Course unit for further development and applying the elements and visual principles of Multimedia Design. This Unit addresses the basic and classical applications of this discipline as a way to develop solid skills in this area. a) Provide an informative, formative and analytical basis in the field of visual communication. b) Contact with values, attitudes, problems and specific vocabulary of Multimedia Design c) Analysis and critical appraisal in different practical contexts. d) Solve problems of multimedia communication. e) Articulate adequately the specific formal elements of communication design f) Understand and relate human perception and cognition as essential components for the development of a multimedia design project. g) Introduce the application of concepts and the transmission of information in multidimensional supports. h) Recognize the social responsibility and ethics inherent in design.
Syllabus	Principles and applications of Communication Design as structural elements in objects of Multimedia Design. Introduction to multidimensional communication The specifics of the multidimensional media: print, screen and space. Project methodology. Image synthesis and Visual Identity Use of image synthesis in design Icons, signs, symbols, signs, markings and pictograms Application of synthetic images Concepts associated with the visual identity of an organization Communication in multidimensional visual identity? Preparation of a Manual of Standards Design of applications of visual identity process Editorial design Concepts of editorial design and its importance in Multimedia Design Distinction between editorial design for print and hypermedia environments Structure of editorial design objects: Formal structure and grid Organization of text and image Forms of illustration Visual narrative
Main Bibliography	BBOULTON, Mark, A Practical Guide to Designing for the Web, Mark Boulton Design Ltd. 2009 FRUTIGER, Adrian, Signos, Símbolos, Marcas, Señales, Gustavo Gili, Barcelona 1997 FORGES, Chris, Design de Revistas, Destarte, Lisboa, 2000 JOLY, Martine, Introdução à Análise da Imagem, Edições 70, Lisboa, 1999 KANE, John, Manual de Tipografía, Gustavo Gili, 2005 (2002), Barcelona, 84-252-1980-9 LUPTON, Ellen, Thinking with Type, Princeton Architectural Press, 2004 MULLER-Brockmann, Josef, Grid Systems in Graphic Design: A Handbook for Graphic Artists, Typographers, and Exhibition Designers, Niggli Verlag, 2009 [1981]. MUNARI, Bruno, Das Coisas Nascem Coisas, Lisboa, Edições 70, 1982 OLLINS, Wally, The New Guide to Identity, Gower Publishing Limited, London 1996 RAND, Paul, Logos Flags and Escutcheons, in Looking Closer, Beirut, Michael et. Al Eds., Allworth Press, 1994.
Teaching Methodologies and Assessment Criteria	The evaluation will be based on applied projects and student evolution. 1st project - 30% 2nd project - 30% Class group assignment - 10% Class participation, assignment evolution and attendance - 30%
Language	Portuguese. Tutorial support is available in English.