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Design History

Code 12778
Year 1
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Art and Design
Entry requirements Non applicable.
Mode of delivery Face-to-face
Work placements Not applicable
Learning outcomes The history of design crosses the designer’s path in the same extent that the practice of design requires a clear and critical view of the discipline. This course covers the major historical references that justify the current role of design in contemporary culture.
Learning Outcomes:
a) Understanding the historical background of design and contextualize it in each historical period;
b) Knowing the factors that led to design’s empowerment as an independent discipline of multiple specificities;
c) Master the framework of historical knowledge in design and be able to place design objects in their respective historical period;
d) Recognizing design's historical contribution towards contemporary culture.
Syllabus 1) Prehistory – Prologue to design: mythology and virtual reality; Function and decoration; Rules and canons; Communication objectives and visual languages.
2) Modern Age – First designers: reasoning and project methodology; Illustration and the printing press; Technology and innovation; Brands and graphical identities
3) Industrial Revolution – Design for the masses: Arts and Crafts and public design; Art Nouveau and proto-design; Idealism and mass production; standards and assembly line.
4) The turn of the Century – Design and the avant-garde: Futurism and nationalism; journals, propaganda and advertisement; Gestalt theory and semiotics.
5) Between the wars – Austerity excesses: Art Deco and styling; Bauhaus school, arts and technology; Russian Constructivism and De Stijl; Austerity and efficiency.
6) Contemporary design – Good Design and the Ulm School; International Typographic Style and the New York School; Convergence culture and graphical interfaces.
Main Bibliography Drucker, J. e McVarish, E. (2012). Graphic Design History. A critical guide, London, Pearson.
Margolin, V. (2015), World History of Design, London, Bloomsbury Academic.
Meggs, P.B. e Purvis, A.W. (2016). História do Design Gráfico. Cosac Naif. New Jersey.
Packer, R. Jordan, K. (Eds.; 2001). Multimédia. From Wagner to Virtual Reality. W. W. Norton. Nova Iorque.
Raizman, D. (2016). History of Modern Design. Second Edition. Laurence King. London.
Teaching Methodologies and Assessment Criteria The adopted methodology follows the delivery and discussion of programmed subjects. Class activities and theoretical work presentation will be required. Student will develop a theoretical work focusing on the study of a reference designer from the twentieth century. Two evaluation tests will also be made.
The final grade will be calculated according to the following weighting:
- Participation and activities - 20%;
- MiniTests (online) - 40%.
- Theoretical work - 40%;
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-04-03

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