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Communication Theory

Code 12780
Year 1
Semester S2
ECTS Credits 4
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements There are no requirements.
Mode of delivery Face-to-face.
Learning outcomes The curricular unit aims to provide students with a comprehensive view of communication theories, with particular emphasis on those that focus on technologies and visual communication.
At the end of this course, students should be able to:
- Distinguishing the various theories of communication, in particular those which place greater emphasis on visual and technological aspects.
- Interpret concrete communication phenomena from different theories.
- Present orally and in writing the application of communication theories to specific cases.
Syllabus 1. Introduction to communication studies and theories.
2. Design and economy of attention.
3. Image semiotics and visual grammar.
4. Technique and information: mathematical theory, cybernetics and actor network.
5. Society of the spectacle, simulation and simulacrum.
6. Media and extensions: the Toronto School.
7. Networks and convergences.
8. Design as a form of communication (application).
Main Bibliography A - General approaches
Mattelart, A., & Mattelart, M. (1997). Historia de las teorías de la comunicación. Barcelona: Paidós.
McQuail, D. (2003). Teoria da comunicação de massa. Lisboa: Fundação Calouste Gulbenkian.
Serra, J. P. (2007). Manual de teoria da comunicação. Covilhã: Livros LabCom.

B - Specific texts
Barthes, R. (1990). A retórica da imagem. In: O óbvio e o obtuso: ensaios sobre fotografia, cinema, texto e música (pp. 27-43). Rio de Janeiro: Nova Fronteira.
Baudrillard, J. (1991). Simulacros e simulação. Lisboa: Relógio D’Água.
Castells, M, (2003). A galáxia da Internet. Rio de Janeiro: Zahar.
Debord, G. (2003). A sociedade do espetáculo. Projeto Periferia. Disponível em:
Fidler, R. (1997). Mediamorphosis: Understanding new media. London: Pine Forge Press.
Goldhaber, M. H. (1997, April 7). The attention economy and the Net. First Monday, 2 (4).
Jenkins, H. (2009). Cultura da convergência. Rio de Janeiro: Aleph.
Joly, M. (1994). Introdução à análise da imagem. Lisboa: Edições 70.
Kress, G., & Van Leeuwen, T. (2004). Reading images: The grammar of visual design London: Routledge.
Lemos, A. (2013). A comunicação das coisas: teoria ator-rede e cibercultura. São Paulo: Annablume.
Machado, A. (1993). Máquina e imaginário. S. Paulo: Editora da USP.
McLuhan, M. (1990). Os meios de comunicação como extensões do Homem. São Paulo: Cultrix.
Meyrowitz, J. (1986). No sense of place: The impact of electronic media on social behavior. New York: Oxford University Press.
Recuero, R. (2009). Redes sociais na internet. Porto Alegre: Sulina.
Shannon, C., & Weaver, W. (1964). The mathematical theory of communication. Urbana: University of Illinois Press.
Wiener, N. (1968). Cibernética e sociedade: o uso humano de sêres humanos. S. Paulo: Cultrix.

Teaching Methodologies and Assessment Criteria The reading, interpretation and commenting of texts, the tutorial sessions, the viewing of audiovisual material and subsequent discussion, promotes the active participation of students who will provided with knowledge for the development of research and problems solving. Individual or group projects, in class and outside, to promote autonomy and critical perspective. The written tests will validate that the student has acquired skills in terms of the knowledge and applicability of the contents.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-06-17

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