| Code |
12780
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| Year |
1
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| Semester |
S2
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| ECTS Credits |
4
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| Workload |
OT(15H)/TP(45H)
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| Scientific area |
Communication Sciences
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Entry requirements |
There are no requirements.
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Mode of delivery |
Face-to-face.
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Learning outcomes |
The course unit aims to provide students with a comprehensive view of communication theories and has the following main objectives:
1 – Understanding and applying some of the main theoretical paradigms of communication, developing skills in critical analysis of media phenomena.
2 – Identifying and explaining fundamental theories in real-world contexts (advertising, news, social networks).
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Syllabus |
1. The Foundations of the Communicative Process
2. Hypodermic Needle Theory: Direct Effects, the "Magic Bullet"
3. Limited Effects: Two-Step Flow, Social Mediation
4. Lasswell's Functionalist Theory: The Functions of Media in Society
5. Critical Theory: The Culture Industry (Frankfurt School)
6. Cultural Studies: Multiple Readings / Encoding and Decoding
7. Agenda-Setting: Agenda-setting and public space
8. Framing: The Construction of Perception
9. Uses and Gratifications: The Active Receiver
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Main Bibliography |
Adorno, T. W. (2002). Indústria cultural e sociedade. Paz e Terra
Katz, E., & Lazarsfeld, P. F. (2000). Influência pessoal: O papel desempenhado pelas pessoas no fluxo das comunicações de massa. Presença.
McCombs, M. (2009). A teoria da agenda: A mídia e a opinião pública. Vozes.
McQuail, D. (2010). Teoria da comunicação de massas (6.ª ed.). Fundação Calouste Gulbenkian.
Serra, J. P. (2007). Manual de teoria da comunicação. Livros LabCom.
Tuchman, G. (2002). A produção da notícia: Estudo sobre a construção da realidade. Vozes.
Wolf, M. (2003). Teorias da comunicação (7.ª ed.). Presença.
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Teaching Methodologies and Assessment Criteria |
Through reading, interpreting, and commenting on texts, viewing audiovisual material, and subsequent discussion, the active participation of students is promoted, equipping them with useful knowledge for developing their research, reflection, and argumentation skills. Group work aims to foster autonomy and critical thinking. The individual assessment test will validate whether the student has acquired competencies in terms of knowledge and understanding of the curriculum content.
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Language |
Portuguese. Tutorial support is available in English.
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