| Code |
12780
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| Year |
1
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| Semester |
S2
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| ECTS Credits |
4
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| Workload |
OT(15H)/TP(45H)
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| Scientific area |
Communication Sciences
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|
Entry requirements |
There are no requirements.
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Mode of delivery |
Face-to-face.
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Learning outcomes |
The course unit aims to provide students with a comprehensive view of communication theories and has the following main objectives:
1 – Understanding and applying some of the main theoretical paradigms of communication, developing skills in critical analysis of media phenomena.
2 – Identifying and explaining fundamental theories in real-world contexts (advertising, news, social networks).
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Syllabus |
1. The Foundations of the Communicative Process
2. Hypodermic Needle Theory: Direct Effects, the "Magic Bullet"
3. Limited Effects: Two-Step Flow, Social Mediation
4. Lasswell's Functionalist Theory: The Functions of Media in Society
5. Critical Theory: The Culture Industry (Frankfurt School)
6. Cultural Studies: Multiple Readings / Encoding and Decoding
7. Agenda-Setting: Agenda-setting and public space
8. Framing: The Construction of Perception
9. Uses and Gratifications: The Active Receiver
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Main Bibliography |
Adorno, T. W. (2002). Indústria cultural e sociedade. Paz e Terra
Katz, E., & Lazarsfeld, P. F. (2000). Influência pessoal: O papel desempenhado pelas pessoas no fluxo das comunicações de massa. Presença.
McCombs, M. (2009). A teoria da agenda: A mídia e a opinião pública. Vozes.
McQuail, D. (2010). Teoria da comunicação de massas (6.ª ed.). Fundação Calouste Gulbenkian.
Serra, J. P. (2007). Manual de teoria da comunicação. Livros LabCom.
Tuchman, G. (2002). A produção da notícia: Estudo sobre a construção da realidade. Vozes.
Wolf, M. (2003). Teorias da comunicação (7.ª ed.). Presença.
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Language |
Portuguese. Tutorial support is available in English.
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