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History of the Media

Code 12785
Year 2
Semester S1
ECTS Credits 4
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements - No
Mode of delivery Theoretical and practical.
Learning outcomes This Course Unit aims to trace the evolution of the media, relating it with the socio-cultural context in which it gives such developments. It's intended that the student with a critical perspective, analyze the specific features of the media, their uses and their effects.
At the end of the course the student should be able to:
a) Identify relevant moments of the historical evolution of the media, relating it with the socio-cultural context in which this developments takes place.
b) Describe the specific characteristics of different media and their effects;
c) Analyze the use of media in contemporary culture.
Syllabus 1. From the societies of oral tradition to the writing societies (7 hours: 2T+5TP)
1.1 Media and techniques

2. The printing press and its impact (8 hours:3T+5TP)
2.1 Communication in the Middle Age
2.2 The university and the development of the press
2.3 The consequences of the Press: the affirmation of national states; the extension of the educational system; the new concept of the library; the emergence of the modern science; the fragmentation of knowledge; the information explosion.

3. The technological development of the nineteenth and twentieth century’s (15 hours:5T+10TP)
3.1 The photography
3.2 The cinema
3.3 The mass media and the “mass culture”

4. The electronic media in the post-industrial society (15 hours:5T+10TP)
4.1 The "information technology"
4.2 The Internet and the “global village”
4.3 The universal library and the “myth of the information”
4.4 From the mass communication to the network communication
Main Bibliography 1. Main bibliography
LEVINSON, Paul (1998), A Arma Suave. História Natural e Futuro da Revolução da Informação, Lisboa: Bizâncio.
MCLUHAN, Marshall (1988), Os Meios de Comunicação como Extensões do Homem, Cultrix: São Paulo.

2. Complementary bibliography
BRETON, Philippe e PROULX, Serge (2000), A Explosão da Comunicação, Lisboa: Bizâncio.
BRIGGS, Asa e BURKE, Peter (2005), A Social History of the Media – From Gutenberg to the Internet, Cambridge: Polity Press.
CARDOSO, Gustavo, ESPANHA, Rita, ARAÚJO, Vera (Orgs.) (2009), Da Comunicação de Massa à Comunicação em Rede, Porto: Porto Editora.
CASTELLS, Manuel (2004), A galáxia Internet, Lisboa: Fundação Calouste Gulbenkian.
JEANNENEY, Jean-Nöel (1996), História da Comunicação Social, Lisboa: Terramar.
MANOVICH, Lev (2001), The Language of New Media, Cambridge: MIT Press.
MCLUHAN, Marshall (1977), A Galáxia de Gutenberg - a formação do homem tipográfico, São Paulo: Companhia Nacional Editora.
Teaching Methodologies and Assessment Criteria 1. The following elements shall be considered as part of a continuous assessment:
a) A written test (60%).
b) Two group assignments: written version and oral presentation (40%).
Language Portuguese. Tutorial support is available in English.
Last updated on: 2020-06-17

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