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Multimedia Direction and Production

Code 12796
Year 3
Semester S2
ECTS Credits 8
Workload OT(15H)/TP(60H)
Scientific area Art and Design
Entry requirements Not aplicable
Mode of delivery Theoretical and practical class oriented for multimedia project development.
Learning outcomes Multimedia Direction and Production curricular unit has as its main goal to develop the ability to conceive, plan, prototype systems and applications of Multimedia Design involving interfaces and audiovisual contents, either dynamic or interactive.?Knowledge about the complexity of contemporary project production in the field of Multimedia and in the large spectrum of Digital Media, in their diverse content typologies, editing and publishing platforms, frames the main learning objective of the practical component in laboratorial studio. This frameset identifies the need for the students to develop diverse technical skills related with Multimedia project production.
Teamwork processes and project management skills are essential objectives to be developed by the students as well. This approach helps students to identify their aptitudes and prepares them for the collaborative and competitive dimensions in the context of professional production – characterised by skills diversity and high level of demand in terms of technical and personal performance
Syllabus • Multimedia Projects Directing, Production and Distribution
• Audiovisual Production New Paradigm: Digital Cinematography, DSLR cameras and mobile video
• Procedural Design and Interaction: the code as creative matter for design; generative contents; complex interactive systems
• Multi-Platform contents and formats: Responsive Design and Transmedia Production
• Interface Design: research, sketching e prototyping
• User Experience Design
• Digital Media Market, Funding and Distribution models: Communication and Digital
• Sprint Design Methodology
• Project Lab: Individual project
• Multimedia Team Project Presentation and Publishing
The idea beneath the curricular unit programming is to give the students a broad and updated knowledge on production models, conceptual characteristics and techniques involving contemporary Multimedia and Digital Media production.
This will inform them in their conceptual thinking and creative action. The use of tools and editing platforms its essential for the student’s development of technical skills, also to integrate methodologies and aesthetics common to contemporary project practice. A strong component in the area of creative management and collaborative creation processes will also be part of the learning objectives and essential for the development of the student’s inter-personal skills relevant in the contemporary creative production ecosystem.
Main Bibliography ALEXANDER, B. (2011). The new digital storytelling: Creating narratives with new media. Santa Barbara, Calif: Praeger.
BERNARDO, N. (2011). The producer's guide to transmedia: How to develop, fund, produce and distribute compelling stories across multiple platforms. Dublin, Ireland: Beactive Books.
BERRY, M., & SCHLESER, M.(2014). Mobile Media Making in an age of Smartphones. New York: Palgrave Macmillan.
DAVIDSON, D., & Carnegie-Mellon University (2010). Cross-media communications: An introduction to the art of creating integrated media experiences. PGH, Pa.: ETC Press.
FRIEDMANN, A. (2010). Writing for visual media. Burlington, MA: Focal Press. Bottom of Form
KOO, Ryan (2012). The DSLR Cinematography Guide. No Film School?Acessível na Internet:
LIETAERT, M. (2011). Webdocs: A survival guide for online film-makers. Brussels: Not so crazy!.
MAEDA, John (2001) Design By Numbers, The MIT Press
NOBLE, J. J. (2009). Programming interactivity: A designer's guide to processing, Arduino, and openFrameworks. Beijing: O'Reilly.
ZEISER, A. (2014). Transmedia marketing: From film and tv to games and digital media. Focal Press.
Teaching Methodologies and Assessment Criteria Documentation, expository and participated, of Realization concepts and Production processes for Project development. Critical analysis of reference projects in the area and reflection shared with students. Creative laboratory experimentation on content and editorial platforms Multimedia, Hypermedia. Laboratory exercise of content creation for application and consolidation of the theoretical and practical knowledge of the classes. Classroom presentation and discussion of the work processes used during the design phase and final results achieved. EVALUATION CRITERIA: a) Exercises for individual development of contents for a multimedia project c) Development of a multidisciplinary team project in the area of Multimedia Design and Digital Media: evaluation of the project as a collective production and in its individual development areas d) Registration of the active participation of the student in the course of the various projects
Language Portuguese. Tutorial support is available in English.
Last updated on: 2024-03-11

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