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Code 13088
Year 1
Semester S1
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements .
Mode of delivery -- Face-to-face
Work placements -- No
Learning outcomes At the end of the course unit the student should be able to:

- Systematize historically and theoretically the study of signs
- Identify and categorize different types of signs
- Master concepts of the semiotic process
- Apply semiotic methods in different media and arts
- Analyze, interpret and criticize the processes of production of meaning in cinema
Syllabus Module I
— The adventure of sense(s): the sign
— Encoding and decoding: the power of context
— Visual communication: Icon, Index and Symbol
— Denotation and Connotation
— The invention of landscape
— The “crisis” of meaning

Module II
— Semiotics, critical theory and critical design
— Critical Design Practice
— Design Fiction and Semiosis
- State of the Art and Design Fiction Projects
- Black Mirror, an example of Design Fiction?

Module III
— Semiotics and Cinema
- Shot
- Editing
- Narrative
- Character
- Color
- Light
- Costume
- Set
Main Bibliography BARTHES, R. (1989). Elementos de Semiologia, Lisboa: Edições 70.
BLEECKER, J. (2009). Design Fiction: A short essay on design, science, fact and fiction. Venice: Near Future Laboratory.
ECO, U. (2004). O Signo, Barcarena: Editorial Presença. [1978].
FIDALGO A. & GRADIM A. (2005). Semiótica Geral, Covilhã: Labcom
MALPASS, M.. (2017). Critical Design in Context: History, Theory and Practice. New York: Bloomsbury Academic.
PEIRCE, C. S. (1977). Semiótica, São Paulo: Perspetiva.
SANTAELLA, L. & NöTH, W. (v/d). Imagem. Cognição, Semiótica, Mídia, São Paulo: Editora Iluminuras.
SAUSSURE, F. (1978). Curso de Linguística Geral, Lisboa: Dom Quixote.
Teaching Methodologies and Assessment Criteria Methodology

- Exposition and discussion of concepts
- Case analysis and criticism


Module I
Exercise. Groups of 2 to 4 people (or individually). Descriptive memory.
32% of the final classification

Module II
Work carried out in groups of 4 to 5 people.
32% of the final classification

Module III
Individual or group work, of different types, to be agreed with the teacher.
36% of the final classification
Language Portuguese. Tutorial support is available in English.
Last updated on: 2022-02-20

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