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Communication Strategies

Communication Strategies

Code	13110
Year	3
Semester	S2
ECTS Credits	6
Workload	OT(15H)/TP(45H)
Scientific area	Communication Sciences
Entry requirements	None.
Mode of delivery	Face-to-face
Work placements	No
Learning outcomes	1 – To know and apply the principles of persuasive communication 2 – Identify the concepts and proper means to promote films 3 – Plan and assess communication strategies for cinema
Syllabus	1. Strategic communication – fundamentals and practices 2. Film marketing - publicity and public relations 3. Media assessment: theoretical foundations 3.1 Information management instruments 4. The communication management process 4. 1. Planning and evaluation of communication strategies 5. Communication planning and film promotion 5.1 Practical cases
Main Bibliography	BROCHAND, B. et al. (1999). Publicitor. Dom Quixote CAETANO, J. e RASQUILHA, L. (2004). Gestão da comunicação. Quimera Editores GUNTER, B. (Ed.) (2018). Predicting movie success at the Box office. Palgrave. HARDY, J. (2010), Cross-Media Promotion, Peter Lang Publishing Inc. KUNSCH, M. (2002). Planejamento de relações públicas na comunicação integrada. Summus Editorial. LUBBERS, C. A. & Adams, W. J. (2001) Promotional Strategies Utilized by the Film Industry, Journal of Promotion Management, 6:1-2, 161-180. SOUSA, J. Pedro (2003). Planeamento da Comunicação – na perspectiva das na perspectiva das relações publicas. Disponível na BOCC SRIVASTAVA, R. K. (2016) Promoting Brands through Product Placement in Successful and Unsuccessful Films in Emerging Markets, Journal of Promotion Management, 22:3, 281-300.
Teaching Methodologies and Assessment Criteria	Classes are theoretical and practical. At the end of each class the student is given a task that can consist of the resolution of practical cases, or the discussion of a communication strategy, in various media. Theoretical and practical bases are also given for the elaboration of a group work. Work 1 - Marketing and communication strategies (group assignment) Work 2 - Film circulation plan (individual assignment) Work 3 - Press Kit of the film (individual assignment)
Language	Portuguese. Tutorial support is available in English.