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Communication Strategies

Code 13110
Year 3
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements None.
Mode of delivery Face-to-face
Work placements No
Learning outcomes 1 – To know and apply the principles of persuasive communication
2 – Identify the concepts and proper means to promote films
3 – Plan and assess communication strategies for cinema
Syllabus 1. Strategic communication - principles of persuasive and integrated communication
2. Models Advertising and Public Relations
3. Media Advisory: theoretical grounds
3.1 information management tools
4. The communication management process
4. 1. Planning and evaluation of communication strategies
5. Elaboration of a communication plan
5.1 Means of promotion and dissemination and strategic planning
6. Examples of strategic planning
Main Bibliography BROCHAND, Bernard e alt. (1999),Publicitor, Lisboa, Dom Quixote
CAETANO, Joaquim e RASQUILHA, Luís (2004), Gestão da comunicação, Quimera Editores
GONÇALVES, Gisela (2010). Introdução à teoria das relações públicas, Porto Editora
HARDY, Jonathan (2010), Cross-Media Promotion, Peter Lang Publishing Inc.
KUNSCH, Margarida M. (2002). Planejamento de relacoes públicas na comunicação integrada. São Paulo: Summus Editorial.
SOUSA, Jorge Pedro (2003), Planeamento da Comunicação – na perspectiva das relações públicas. Disponível em http://www.bocc.ubi.pt/pag/sousa-jorge-pedro-planeamento-comunicacao.pdf
Teaching Methodologies and Assessment Criteria The classes work on a theoretical-practical basis. At the end of each chapter the student is given a task that can consist of the resolution of practical cases, reading an article, discussing or investigating a communication problem.
It also provides the theoretical and practical bases necessary for the elaboration of a group work.
30% Work 1 - (crowfunding campaign)
50% Work 2 - (Communication plan)
20% Participation
Language Portuguese. Tutorial support is available in English.
Last updated on: 2022-07-25

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