Entrepreneurship

Code	13340
Year	1
Semester	S1
ECTS Credits	6
Workload	TP(30H)
Scientific area	Management
Entry requirements	Not applicable.
Mode of delivery	--
Learning outcomes	The learning objectives of the curricular unit are as follows: 1. Understand the process of evaluating and developing business opportunities. 2. Define criteria for assessing the market potential of a business idea and the resources needed to market. 3. Apply tools for drawing and validating business models. The competencies to be acquired by the student are as follows: a. Be able to evaluate and develop a business opportunity. b. Be able to structure a business model, using design and planning tools.
Syllabus	Module 1 – Foundations of Entrepreneurship – Introduction and entrepreneurial paradigms (T: 6H) 1.1. Entrepreneurship as a career choice 1.2. Actors, resources and entrepreneurial ecosystems 1.3. Entrepreneurship and economic development Module 2 – Opportunity assessment and development (T: 12H) 2.1. Generating a business idea 2.2. The difference between ideas, and opportunities 2.3. Evaluating and seizing an entrepreneurial opportunity 2.4. Developing an entrepreneurial opportunity Module 3 – Business models and validation (T: 12H) 3.1. Business model design 3.2. Business model canvas 3.3. Opportunity validation 3.4. Lean start-up approach
Main Bibliography	Required manual: Leitão, J. (2019). Open Innovation Business Modeling: Gamification and Design Thinking Applications, Series: Contributions to Management Science, Springer. ISBN: 978-3-319-91281-3. Complementary books: Bernarda, G.; Smith, A.; & Papadakos, T. (2014), Value Proposition Design: How to Create Products and Services Customers Want, Wiley, ISBN: 978-1-118-96805-5. Osterwalder A. & Pigneur, Y. (2010). Business Model Generation – A Handbook for Visionaries, Game Changers and Challengers. John Wiley and Sons, Inc., Hoboken, New Jersey. ISBN: 9780470876411. Bland, D. & Osterwalder A. (2019). Testing Business Ideas: A Field Guide for Rapid Experimentation, Wiley. ASIN: B07ZZM9FDT. Leitão, J. & Ratten, V. (Eds) (2022). Context-based Entrepreneurship: The Importance of Location, Time, and Culture. Studies on Entrepreneurship, Structural Change and Industrial Dynamics (ESID). Springer. ISBN: 978-3-031-05306-1. Handout: https://startupmanual.eitfood.eu/pt/start-po/
Teaching Methodologies and Assessment Criteria	Case studies and scientific articles are presented to better illustrate the application of various strategic and operational tools related to business models. Work - Elaboration of the business model (BM): Tools/Elements: Triple-Layer Model (3X) Canvas; Empathy Map; and Value Proposition Design. Work teams: 2 students Presentation delivery: Structured pitch format: ppt report (December 5, 2023) Final presentation: December 12, 2023.
Language	Portuguese. Tutorial support is available in English.