Entrepreneurship

Code	13340
Year	1
Semester	S1
ECTS Credits	6
Workload	TP(30H)
Scientific area	Management
Entry requirements	Not applicable.
Mode of delivery	--
Learning outcomes	Objectives: 1. To understand the process of evaluating and developing business opportunities. 2. Define criteria for assessing the market potential of a business idea and the resources needed to introduce it to the market. 3. Apply tools for designing, innovating and validating business models. Competences: a. Being able to assess and develop a business opportunity. b. Be able to structure a business model using design, innovation and planning tools. Sustainable Development Goals (SDGs): This curricular unit also aims to contribute to the training of students capable of meeting the targets of SDG 8 - Promote inclusive and sustainable economic growth, full and productive employment and decent work for all; and SDG 9 - Build resilient infrastructure, promote inclusive and sustainable industrialisation and foster innovation.
Syllabus	Module 1 – Foundations of Entrepreneurship – Introduction and entrepreneurial paradigms (T: 6H) 1.1. Entrepreneurship as a career choice 1.2. Actors, resources and entrepreneurial ecosystems 1.3. Entrepreneurship and economic development/growth Module 2 – Opportunity assessment and development (T: 12H) 2.1. Generating a business idea 2.2. The difference between ideas and opportunities 2.3. Evaluating and seizing an entrepreneurial opportunity 2.4. Developing an entrepreneurial opportunity Module 3 – Business models and validation (T: 12H) 3.1. Business model design 3.2. Business model canvas: N-dimensional 3.3. Value Creation Wheel (VCW) 3.4. Opportunity validation
Main Bibliography	Basic books: Aagaard, A. (2024) Business Model Innovation: Game Changers and Contemporary Issues. Springer. Open access: https://link.springer.com/book/10.1007/978-3-031-57511-2 Lages, L.; Fonseca, V.; & Toh, P. (2024). The VCW Method for Innovation, Decision Making and Problem Solving. VRBL. https://www.valuecreationwheel.com/ Leitão, J. (2019). Open Innovation Business Modeling: Gamification and Design Thinking Applications, Series: Contributions to Management Science, Springer. ISBN: 978-3-319-91281-3. Complementary books: Osterwalder A. & Pigneur, Y. (2010). Business Model Generation – A Handbook for Visionaries, Game Changers and Challengers. John Wiley and Sons, Inc., Hoboken, New Jersey. ISBN: 9780470876411. Bland, D. & Osterwalder A. (2019). Testing Business Ideas: A Field Guide for Rapid Experimentation, Wiley. ASIN: B07ZZM9FDT. Manual: https://www.eitfood.eu/media/documents/EIT_Food_Start-Up_Manual_Final.pdf
Language	Portuguese. Tutorial support is available in English.