| Code |
13765
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| Year |
1
|
| Semester |
S1
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| ECTS Credits |
6
|
| Workload |
TP(30H)
|
| Scientific area |
Management
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|
Entry requirements |
None
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|
Mode of delivery |
Face-to-face
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|
Work placements |
NA
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|
Learning outcomes |
Learning to do Marketing Research. Students will learn how to do Marketing Research.
Specific objectives are to define a Marketing Research Problem; to know the several alternatives of Research designs, and to select the most appropriate to each situation; to master measurement in Marketing; to collect data while assuring the study validity. > Learning to do Marketing Research. Students will learn how to do Marketing Research.
Specific objectives are to define a Marketing Research Problem; to know the several alternatives of Research designs, and to select the most appropriate to each situation; to master measurement in Marketing; to collect data while assuring the study validity.
|
|
Syllabus |
1. Introduction
2. Definition of a Research Problem
3. Study design
4. Measurement
5. Collecting information
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Main Bibliography |
Malhotra, Naresh K. (2019), Marketing Research - An Applied Approach (7th Ed.) , Pearson Education Limited, ISBN: 978-01347348 > Malhotra, Naresh K. (2019), Marketing Research - An Applied Approach (7th Ed.) , Pearson Education Limited, ISBN: 978-01347348
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Teaching Methodologies and Assessment Criteria |
Knowledge acquisition is assessed by a written exam, while in-class exercises assess applied knowledge.
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Language |
Portuguese. Tutorial support is available in English.
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