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Semiotics of Visual Arts

Code 13834
Year 1
Semester S1
ECTS Credits 4
Workload OT(15H)/TP(45H)
Scientific area Art and Design
Entry requirements No entry requirements.
Mode of delivery Face to face.
Work placements Not applicable.
Learning outcomes At the end of the curricular unit, the student must be able to understand and explain image as sign and part of the semiotic process; circumscribe and define the universe of visual arts; reflect critically about the impact of technology in visual arts, identifying concrete consequences of that impact in the representation of reality and in the assembly of meanings through images; and analyze and deconstruct the role performed by images in the construction of a cultural identity. It is also our purpose that each student is able to demonstrate competence to work both individually and in group, understanding the previously defined parameters for each evaluation moment, as well as concern with the quality of the presented results, orally and in writing, and with the fulfillment of the established goals.
Syllabus 1. Semiotics, Sign, and Sense
1.1 Man as a symbolic animal
1.2 Code and context
1.3 Denotation and connotation
2. Transformation of the concept of visual arts
2.1 Photography and Cinema: rule and exception
2.2 Space and time in image
3. Meaning and representation
3.1 The expressive value of drawing
3.2 Tools to the understanding of visual complexity
3.3 The organization of space as simulation of time
3.4 Analogical time vs. narrative time
3.5 Sintagmatic and paradigmatic operations
4. The cultural dimension of color
4.1 Abstraction
5. De+Sign
5.1 The sign-function (Barthes)
5.2 Objects as prosthetics of the mind
5.3 Brand: sign of the act of creation
6. New challenges of the electronic image
6.1 Between virtual and reality
6.2 Codes and interfaces
6.3 Images as metaphors.
Main Bibliography ARNHEIM, R. (2001). O poder do centro. Um estudo da composição nas artes visuais, Lisboa: Ed. 70.
BARTHES, R. (1984). O óbvio e o obtuso, Lisboa: Ed. 70.
BOZAL, V. (1987). Mímesis: las Imágenes y las Cosas, Madrid: Visor.
CATALÀ, J. (2006). La imagen compleja. La fenomenología de las imágenes en la era de la cultura visual, Barcelona: Univ. Autònoma de Barcelona.
ECO, U. (1990). O Signo, Lisboa: Ed. Presença.
GAUTHIER, G. (1996). Veinte Lecciones sobre la Imagen y el Sentido, Madrid: Cátedra.
GROUPE MU (1993). Tratado del Signo Visual, Madrid: Cátedra.
JOLY, M. (2005). A imagem e os signos, Lisboa: Ed. 70.
NIEMEYER, L. (2007). Elementos de semiótica aplicados ao Design, 2ª Edição, Rio de Janeiro: 2AB.
NOBLE, I. & RUSSELL, B. (2005). Visual Research. An introduction to research methodologies in graphic design, Lausanne: AVA Publishing.
MARGOLIN, V. (2014). Design e risco de mudança, Matosinhos: ESAD.
T. VILAR, E. (Coord.), (2014). Design et al. Dez perspectivas contemporâneas, D.Quixote
Teaching Methodologies and Assessment Criteria Presentation of the programmed topics following a set of texts and multimedia materials. Critical discussion with the students about the analyzed themes is permanently valued and instigated as part of the class’s organic and progression of the semester.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2022-01-27

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