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Creative Writing Laboratory

Code 13838
Year 1
Semester S1
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements None
Learning outcomes 1. Know and apply the concept (s) of creativity
2. Apply storytelling and creative techniques (written and audiovisual)
3. Apply creative strategies to different contexts
4. Develop creative and scientific writing
Syllabus Syllabus
I. Creativity: concept and applications
II. Different forms of creativity
III. Text, image and creativity
IV. Practical cases of creativity
V. Storytelling in communication: creative and audiovisual writing
Main Bibliography Green, A. (2010). Creativity in Public Relations. London: CIPR – Kogan Page

Ortiz, F. (2014). Métodos de criatividade para gerir a comunicação. Comunicação e Inovação, 15 (29), pp. 139-155.

Ramos, A. & Sena, C. (2016). Propaganda também conta boas histórias: o uso do storytelling como ferramenta criativa. Atas Intercom – XXXIX Congresso Brasileiro de Ciências da Comunicação, pp. 1-11.

Truby, J. (2009). The Anatomy of Story: 22 steps to becoming a master storyteller. New York: Farrar, Strauss and Giroux.

Walter, E. & Gioglio, J. (2014). The Power of Visual Storytelling: How to use visuals, videos and social media to market your brand. New York: MC Graw Hill.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2023-02-17

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