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Communication Law and Deontology

Communication Law and Deontology

Code	13848
Year	1
Semester	S2
ECTS Credits	6
Workload	OT(15H)/TP(45H)
Scientific area	Human and Juridical Sciences
Entry requirements	None.
Mode of delivery	Face to face.
Work placements	Not applicable.
Learning outcomes	Acquisition of expertise to be able to know and to apply the law and legal principles at the commercial activity and the interaction with consumers. In addition, students should know the advertising law, copyright, consumer rights, sales rules, data protection, web-marketing and e-commerce. At the end of the course, students must be able to identify and apply the advertising law, consumer contracts, sales rules, personal data, consumer rights, and regulation of contracts concluded at the Internet. The student will be enabled to solve practical cases using the normative texts.
Syllabus	1. BRIEF INTRODUCTION TO LAW 2. LEGAL FRAMEWORK OF PUBLICITY. Principles of advertising law. Misleading advertising. Surreptitious or disguised advertising. Restrictions on the content and object of the message. Advertising contracts. Protection and liability in advertising. 3. COPYRIGHT PROTECTION IN ADVERTISING. 4. CONSUMER LAW: Consumer rights. Unfair commercial practices. Contractual relevance of advertising messages and labels. Unfair contractual terms. Distance and off-premises contracts. Sale of consumer goods. Objective responsibility of the producer. Legal regime of price fixing. Means of redress. 5. WEB-MARKETING AND LEGAL REGIME OF ELECTRONIC COMMERCE. Service providers. Web advertising and direct marketing. SPAM. Consumer protection in contracts concluded over the Internet. 6. PROTECTION OF PERSONAL DATA
Main Bibliography	AMORIM, Ana Clara Azevedo de Amorim, Manual de Direito da Publicidade, Petrony Editora, 2018; CHAVES, Rui Moreira, Regime Jurídico da Publicidade, Almedina 2005; CORREIA, Luís Brito, Direito da comunicação social vol. II - Direito de autor e da publicidade, Almedina 2005; CARVALHO, Jorge Morais, Manual de Direito do Consumo, Almedina 2014; ALMEIDA, Carlos Ferreira de, Direito do Consumo, Almedina, 2005; OLIVEIRA, Elsa Dias, A protecção dos Consumidores nos contratos de celebrados através da Internet, Almedina, 2002. VASCONCELOS, Pedro Pais, Teoria Geral do Direito Civil, Almedina, 2012.
Language	Portuguese. Tutorial support is available in English.