Main Bibliography |
Baker, T. L. (1988): "Doing Social Research", McGraw-Hill Inc., N. York. Bryman, A. e Cramer, D. (1992): "Análise de Dados em Ciências Sociais", Celta Editora, Oeiras. Hair, Joseph, Robert P Bush e David J. Ortinau, (2002): Marketing Research: Within a Changing Information Environment 2e, McGraw-Hill Education – Europe. Lakatos, I. (1980): “Falsification and the Methodology of Scientific Research Programmes”, Cambridge University Press. Malhotra, N.K. (1993); “Marketing Research: An Applied Orientation”, Prentice-Hall, New Jersey. Quivy, R.; Campenhoudt, L. (1998), Manual de Investigação em Ciências Sociais, Gradiva – Publicações, 2.ª Edição, Lisboa Silverman, D. (2000), “Doing Qualitative Research - A Pratical Handbook”, Sage Publications, London. Yin, R.K. (1989): “Case Study Research. Design and Methods”, Newbury Park: SAGE Publication, California.
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