Tourism Marketing

Code	14043
Year	1
Semester	S1
ECTS Credits	6
Workload	TP(30H)
Scientific area	Marketing
Entry requirements	NA
Mode of delivery	Face-to-face
Work placements	NA
Learning outcomes	- To acquire theoretical knowledge necessary for the elaboration of a tourist destination marketing planning. -To develop the ability to analyze market opportunities in the tourism sector - To develop the ability to analyze attractiveness and select target markets - Be able to develop marketing strategies applied to the tourism sector. - Be capable of developing strategic and operational marketing plan
Syllabus	1.Introduction to Tourism Marketing 2. Tourism potential analysis 3. The touristic marketing plan 4. The Consumer Behavior in Tourism 5. The Segmentation and Positioning Strategies of Tourist Markets 6. The Tourism Product 7. The communication for tourism 8. The distribution of tourism
Main Bibliography	Kotler, P., Bowen, J. & Makens, J. (2013). Marketing for Hospitality and Tourism (6th Edition). Prentice-Hal. Morrison (2013), A. Marketing and Managing Tourism Destinations. Routledge Sarmento. E., Abranja, N. & Carvalho, R. (2022). Plano de marketing e Marketing Digital na Hotelaria e no Turismo, Edições Lidel, ISBN: 978-989-752-686-2. Serra, A. (2002). Marketing turístico. Ed. Pirámide-ESIC, Madrid. Vaz, Gil (2001). Marketing turístico. Pioneira. Wang, Y., & Pizam, A. (Eds.). (2011). Destination marketing and management: Theories and applications. Cabi.
Language	Portuguese. Tutorial support is available in English.