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Main Bibliography |
ANÁLISE QUANTITATIVA DE DADOS
Hair, Joseph F., Bill Black, Barry Babin, Rolph E. Anderson, Ronald L. Tatham (2006) Multivariate Data Analysis, 6/e, Upper Saddle River, US: Prentice Hall,
Lisboa, João V., Augusto, Mário G. e Ferreira, Pedro L. (2012), “Estatística Aplicada à Gestão”, Vida Económica, Lisboa.
Malhotra, Naresh K. e David F. Birks (2010) Marketing Research – An Applied Approach (6th ed.), Edinburgh Gate, UK: Prentice Hall,
Marôco, J. (2011). Análise Estatística com o SPSS Statistics (5th ed.), Pero Pinheiro:
McClave, James T., Benson, P. George e Sincich, Terry (2001) Statistics for Business and Economics (8th Ed.), Upper Saddle Rive, US: Prentice Hall, ISBN: 0-13-027293-0
ANÁLISE QUALITATIVA DE DADOS
Denzin, N. K., & Lincoln, Y. S. (2005). The Sage handbook of qualitative research. Sage Publications, Inc.
Jick, T. (1979). Mixing qualitative and quantitative methods: Triangulation in action. Administrative Science Quarterly, 24(4), 602–611. Retrieved from http://www
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Teaching Methodologies and Assessment Criteria |
Expository theoretical-practical approach: Aims to provide the conceptual basis necessary to understand and interpret the various instruments of statistical analysis. Theoretical foundations will be developed from the presentation of practical examples.
Practical Approach: Exercises on the subject will be carried out, with the participation of the student being desirable through the resolution and discussion of the problems presented. All content presented in the classroom and the application sheets for each chapter of the program will be made available on the E-contents platform. The application exercises will always be solved and interpreted using the SPSS software (Statistical Program for Social Sciences) and, whenever its size allows, solved in the classroom.
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