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Análise de Dados Empresariais

Code 14081
Year 1
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(30H)
Scientific area Management
Entry requirements not applicable
Learning outcomes Provide students with a set of concepts and statistical methods of data analysis in business sciences not addressed at the undergraduate level (1st cycle);

• Encourage the student to analyze, evaluate, and state the implications of the statistical results of variable sampling processes in the management domain and in the business sciences.

• Know and understand the application of other statistical techniques to support the development of research work.
Syllabus PART I - QUANTITATIVE DATA ANALYSIS
1. INTRODUCTION TO DATA ANALYSIS Basic concepts of statistical inference
2. REGRESSION ANALYSIS
3. ANALYSIS OF VARIANCE - SIMPLE EXPERIENCES (1 FACTOR) COMPLETELY RANDOM
4. ANALYSIS OF THE VARIANCE WITH TWO OR MORE FACTORS
5. CONTINGENCY TABLES AND CHI-SQUARE TESTS
6. FACTORIAL ANALYSIS
PART II - INTRODUCTION TO QUALITATIVE DATA ANALYSIS
Main Bibliography ANÁLISE QUANTITATIVA DE DADOS

Hair, Joseph F., Bill Black, Barry Babin, Rolph E. Anderson, Ronald L. Tatham (2006) Multivariate Data Analysis, 6/e, Upper Saddle River, US: Prentice Hall,

Lisboa, João V., Augusto, Mário G. e Ferreira, Pedro L. (2012), “Estatística Aplicada à Gestão”, Vida Económica, Lisboa.

Malhotra, Naresh K. e David F. Birks (2010) Marketing Research – An Applied Approach (6th ed.), Edinburgh Gate, UK: Prentice Hall,

Marôco, J. (2011). Análise Estatística com o SPSS Statistics (5th ed.), Pero Pinheiro:

McClave, James T., Benson, P. George e Sincich, Terry (2001) Statistics for Business and Economics (8th Ed.), Upper Saddle Rive, US: Prentice Hall, ISBN: 0-13-027293-0

ANÁLISE QUALITATIVA DE DADOS

Denzin, N. K., & Lincoln, Y. S. (2005). The Sage handbook of qualitative research. Sage Publications, Inc.

Jick, T. (1979). Mixing qualitative and quantitative methods: Triangulation in action. Administrative Science Quarterly, 24(4), 602–611. Retrieved from http://www
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-06-22

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