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Programming and Organization of Cultural Events

Code 14273
Year 3
Semester S2
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Cultura
Entry requirements N.A.
Mode of delivery Face to face.
Work placements n.a.
Learning outcomes - Understand the role of the cultural manager in the contemporary artistic scenario;
- Develop a critical sense of the current formats of cultural management, in person and online;
- Distinguish and understand the typology of cultural events;
- Recognize the different audiences involved in the management and cultural programming processes;
- Know the main phases of the event planning process;
- Analyze and propose forms of communication in different cultural programs;
- Communicate problems and solutions, ideas and projects resulting from the activities of analysis, synthesis and reflection, carried out individually and in groups;
- Participate in the different stages of programming and organizing a cultural event.
Syllabus 1. Introduction to the concept of cultural programming
2. Typologies and planning phases in cultural programming
3. Cultural agents: the role of creators, programmers, audiences and critics
4. Culture, democracy and human rights
5. Volunteering and social responsibility
6. Communication and strategic dissemination of cultural events
Main Bibliography BOVONE, Laura (1997). Os novos intermediários culturais: considerações sobre a cultura pós-moderna. In Carlos Fortuna (org.). Cidade, Cultura e Globalização. Oeiras, Celta.
MADEIRA, Cláudia (2002). Novos Notáveis - Os programadores culturais. Oeiras, Celta.
RIBEIRO, António Pinto (2000). Programar em nome de quê? Ainda do Humano?!. in Ser feliz é imoral?. Lisboa, Cotovia.
DONNAT, Olivier e Paul TOLILA (dir.) (2003). Le(s) Public(s) de la Culture. Paris, Presses de Sciences Politiques.
KOTLER; Neil; KOTLER, Philip (1998). Museum Strategy and Marketing Design Missions, Building Audiences, Generating Revenue and Resources. São Francisco, John Wiley & Sons
ALLEN, J., William, O. e MCDONNELL, I. (2003). Organização e Gestão de Eventos. Editora Campus.
PEDRO, Filipe; Caetano, Joaquim; Chistiani, Klaus; Rasquilha, Luís (2005). Gestão de Eventos. Quimera, Lisboa.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-06-02

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