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Code 14366
Year 1
Semester S2
ECTS Credits 6
Workload TP(60H)
Scientific area Letras
Entry requirements n.a.
Mode of delivery Face-to-face
Work placements not applied
Learning outcomes 1. To acquire communication skills in the field of Marketing;
2. To express, in a clear, brief and convincing manner, ideas and points of view;
3. To be able to work with others and to solve problems in a dynamic and creative fashion;
4. To be able to effectively negotiate in English.
Syllabus 1. Introduction to Marketing and Advertising;
2. Customer acquisition;
3. Planning a marketing strategy;
4. Advertising;
5. Marketing tools;
6. Public image;
7. Trade fairs.
8. Others (e-commerce, customer service, etc)
Main Bibliography • Gore, S. (2007). English for Marketing & Advertising. Oxford: Oxford University Press. COMPULSORY.
• Hiam, A. (2014). Marketing for Dummies. New Jersey: John Wiley & Sons. 
• Lafond, C., Vine, S., & Welch, B. (2010). English for Negotiating. Oxford: Oxford University Press. 
• McCarthy, M., & O'Dell, F. (2004). English Phrasal Verbs in Use. Cambridge: Cambridge University Press. 
• Murphy, R. (2012). English Grammar In Use. Cambridge: Cambridge University Press. 
• Philip Kotler, V. W. (2005). Principles of Marketing. Essex: Pearson Education 

Language Portuguese. Tutorial support is available in English.


Last updated on: 2021-06-09

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