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Society and Communication

Society and Communication

Code	14688
Year	3
Semester	S1
ECTS Credits	6
Workload	OT(15H)/TP(45H)
Scientific area	Communication Sciences
Entry requirements	NA
Mode of delivery	Face to face
Learning outcomes	a) To understand communication and culture as structuring phenomena of modern societies b To understand the concept of culture and its different meanings. c)To identify relationships between communication and culture d) To critically understand the phenomena of cultural globalization d) To identify the transformations verified with the appearance of modern cultural and creative industries and new technologies. e) to become familiar with examples and case studies of the functioning of cultural and creative industries in different sectors of activity.
Syllabus	Syllabus 1. Introduction. The relationship between communication and society. (1) 2. Culture and communication 2.1. Origin and meanings of the word culture 2.2. Humanistic sense and anthropological sense 2.2.1. Culture and Civilization 3. Communication and cultural industry 3.1. Cultural globalization 3.2. Technical reproducibility 3.3. The cultural industries model 3.4.The creative industries model. 4. The Political Economy of the Media: three traditions of research into the media as a business. 4.1. Critical Political Economy: from the cultural industry to the modern digital economy. 4.2. The audience commodity, in conventional cultural industries. 5. The impact of digital technologies 5.1. The new digital public space. 5.2. The new cultural and creative industries in the digital age. New types of entertainment and cultural enjoyment (streaming, podcasts, etc.) 5.3. “High” culture; popular culture, digital culture: case studies 6) The digital media economy
Main Bibliography	Adorno, Theodor e Max Horkheimer, O iluminismo como mistificação das massas. In Jorge B. M. de Almeida, Indústria Cultural e Sociedade, Edição Paz e Terra, 2002 pp. 5-44 Alzamora, Geane, Do texto diferenciado ao hipertexto multimidiático: perspectivas para o jornalismo cultural (3.4. a 3. 4.2) Antunes, Manuel, Cultura in Volume IV: História da Cultura, Lisboa: Fundação Gulbenkian, 2007 Atzeni, Maurizio, Workers and Labour in a Globalised Capitalism, Palgrave MacMillan, 2014. Baptista, Carla e Santos Silva, Dora, Cultura na Primeira Página - Apocalípticos e Integrados in 8º SOPCOM Comunicação Global, Cultura e Tecnologia. Barata Moura, José, O Mundo de Múltiplas Vozes, in Estudos sobre a globalização da sociedade civil, Lisboa: Academia Internacional de Língua Portuguesa, 2008, pp. 62-92.
Teaching Methodologies and Assessment Criteria	It is mandatory to carry out 2 evaluation moments: one written test and one group work.
Language	Portuguese. Tutorial support is available in English.