| Code |
14695
|
| Year |
3
|
| Semester |
S2
|
| ECTS Credits |
6
|
| Workload |
T(45H)
|
| Scientific area |
Human and Juridical Sciences
|
|
Entry requirements |
None
|
|
Mode of delivery |
Face to face.
|
|
Work placements |
Not applicable.
|
|
Learning outcomes |
Acquisition of expertise to be able to know and to apply the law and legal principles at the commercial activity and the interaction with consumers. In addition, students should know the advertising law, copyright, consumer rights, sales rules, data protection, web-marketing and e-commerce.
At the end of the course, students must be able to identify and apply the advertising law, consumer contracts, sales rules, personal data, consumer rights, and regulation of contracts concluded at the Internet.
The student will be enabled to solve practical cases using the normative texts.
|
|
Syllabus |
1. INTRODUCTION OF THE LAW
2. ADVERTISING LAW. Main principles of advertising law. Misleading publicity. Surreptitious advertising. Restrictions on advertising messages. Advertising contracts. Guardianship and responsibility in the field of advertising.
3. THE PROTECTION OF COPYRIGHT IN ADVERTISING
4. CONSUMER LAW. Ilegal commercial practices. A contractual advertising and labeling. Unfair Contract Terms. Contracts made both on and away from business premises, and contracts made at a distance. Aspects of the sale of consumer goods. Pricing rules. Producer responsibility. Consumer guarantees.
5. WEB-MARKETING AND E-COMMERCE. Internet service provider. Direct marketing rules. SPAM. Consumer guarantees of online transactions.
6. PROTECTION OF PERSONAL DATA
|
|
Main Bibliography |
AMORIM, Ana Clara Azevedo de Amorim, Manual de Direito da Publicidade, Petrony Editora, 2018;
CHAVES, Rui Moreira, Regime Jurídico da Publicidade, Almedina 2005;
CORREIA, Luís Brito, Direito da comunicação social vol. II - Direito de autor e da publicidade, Almedina 2005;
CARVALHO, Jorge Morais, Manual de Direito do Consumo, Almedina 2014;
ALMEIDA, Carlos Ferreira de, Direito do Consumo, Almedina, 2005;
OLIVEIRA, Elsa Dias, A protecção dos Consumidores nos contratos de celebrados através da Internet, Almedina, 2002.
VASCONCELOS, Pedro Pais, Teoria Geral do Direito Civil, Almedina, 2012.
|
|
Teaching Methodologies and Assessment Criteria |
The classes follow a theoretical and practical methodology. Each class have the presentation of theoretical concepts for understanding the program and an application of the acquired knowledge to cases coherently formulated and preferentially taken from case study so as to induce the consultation and interpretation of normative texts.
|
|
Language |
Portuguese. Tutorial support is available in English.
|