You need to activate javascript for this site.
Menu Conteúdo Rodapé
  1. Home
  2. Courses
  3. Web, Mobile and Cloud Computing
  4. Design I

Design I

Code 14712
Year 1
Semester S1
ECTS Credits 6
Workload PL(30H)/T(30H)
Scientific area Design
Entry requirements No requirements
Mode of delivery Face-to-Face Instruction.
Work placements Not applicable.
Learning outcomes Theoretical and practical project-oriented course on design introduction for multimedia design. This course approaches the conceptual principles and structural elements of communication design as a starting point for multimedia design.
a) Acquisition of knowledge on the use of typography as a fundamental element of communication, mastery of the functionality and expressiveness of the letter.
b) Develop skills of practical coordination on the use of image and text.
c) Enable students to solve problems in visual communication
d) To develop skills of analysis and critical appraisal as well as ability to articulate knowledge in areas tangent to communication.
e) Contact with values, attitudes, problems and specific grammars of professionals in the field of communication design.
f) The practical domain of the elements of Communication Design.
Syllabus The creative process in design. Basic Elements of Design.
Typography:
Framework of typography in visual communication processes;
Historical background of typography;
The letter and its typology;
Text, reading and readability;
Principles of choice and suitability of the text content and its intente;
Elements and techniques of text composition;
Hierarchy of texto;
Typographical expression;
Visual Composition in the plan:
Intent and concept in communication design;
hierarchy of information in an object of visual communication;
Application of structural and basic elements of communication design in multidimensional media;
Solving simple problems in Multimedia Design, Poster:
Function;
Historical references;
Formal structure and composition;
Strategy and relationship with the physical space.
Main Bibliography Costa, Joan, Raposo Daniel, A rebelião dos signos a alma da letra, Dinalivro, 2010
Jury, David, O que é a Tipografia? Gustavo Gili, 2007
Bringhurst, Robert, The Elements of Typographic Style, Harltley & Marks Publishers, 2001
Dondis, Donis A., Sintaxe da Linguagem Visual, Gustavo Gili,
Drucker, Joahanna, Graphic Design History, a Critical Guide, Prentice Hall, 2008
Frutiger, Adrian, Signos Símbolos, Marcas, Senales, Gustavo Gilli, 1998
Joly, Martine, Introdução à Análise da Imagem, Edições 70, 1999
Kane, John, Manual da Tipografia, Gustavo Gili, 2005 [2002]
Lupton, Ellen, Thinking with Type, Princeton Architectural Press, 2004
Lupton, Ellen, Graphic Design the New Basics, Princeton Architectural Press, 2008
Teaching Methodologies and Assessment Criteria UC: Unit organized in theoretical-practical contact hours, which will include the implementation of practical exercises, based on the theoretical knowledge, and hours of tutorial guidance for targeted monitoring of the proposed work.
The development of each project will follow an appropriate learning methodology aiming the mastery of the process of multimedia design projects. Occasionally, short duration classroom exercises will be developed.
The assessment is based on practical exercises based on the programmatic contents, partially executed in the class, and on attendance and participation. The exercises counts 90% for the final grade and attendance and participation 10%. It is evaluated: the methodology used in the development process; the application of the contents developed in the classes; the quality of presentation; the final quality of the exercises.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2023-01-20

The cookies used in this website do not collect personal information that helps to identify you. By continuing you agree to the cookie policy.