Syllabus |
- Principles and applications of communication design as structural elements in web design objects Design Methodology
- Visual identity Icons, signs, symbols, signs, marks and pictograms Concepts and elements associated with an organization's visual identity Multidimensional communication in visual identity Visual identity design process Preparation of a standards manual
- Editorial design Concepts of editorial design and their importance in multimedia design Distinction between editorial design for printing and in hypermedia environments Structure of editorial design objects: formal structure and grid, organization of text and image, adaptation to the environment, visual hierarchy.
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Main Bibliography |
Apfelbaum, S & Cezzar, J. (2014). Designing the Editorial Experience: A Primer for Print, Web, and Mobile. USA: Rockport Publishers. Frutiger, A. (1997) Signos, Símbolos, Marcas, Señales. Barcelona: Gustavo Gili. Forges, C. (2000) Design de Revistas. Lisboa: Destarte. Golombisky, K. & Hagen R. (2016) White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design. Boca Raton: CRC Press. Joly, M. (1999). Introdução à Análise da Imagem. Lisboa: Edições 70. Jute, A. (1999). Grelhas e Estrutura do Design Gráfico. Lisboa: Ed. Destarte. Kane, J (2005). Manual de Tipografía. Barcelona: Gustavo Gili. Munari, B. (1982). Das Coisas Nascem Coisas. Lisboa: Edições 70. Ollins, W. (1996). The New Guide to Identity. London: Gower Publishing Limited. Zappaterra, Y. & Caldwell, C. (2014). Design Editorial, Jornais e Revistas / Mídia Impressa e Digital. Barcelona: Editora Gustavo Gili.
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