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  4. Workshop on Criativity

Workshop on Criativity

Code 14822
Year 1
Semester S1
ECTS Credits 6
Workload OT(15H)/TP(45H)
Scientific area Communication Sciences
Entry requirements -
Learning outcomes 1. Know and apply the concept (s) of creativity
2. Apply storytelling techniques to strategic communication (written and audiovisual)
3. Apply creative strategies to PR campaigns
4. Develop creative and scientific writing
Syllabus Syllabus
I. Creativity: concept and applications
II. Storytelling in communication: creative and audiovisual writing
III. Public Relations and Creativity
IV. Communication and Creativity Agency: practical case
V. Scientific writing: article
Main Bibliography Green, A. (2010). Creativity in Public Relations. London: CIPR – Kogan Page

Ortiz, F. (2014). Métodos de criatividade para gerir a comunicação. Comunicação e Inovação, 15 (29), pp. 139-155.

Ramos, A. & Sena, C. (2016). Propaganda também conta boas histórias: o uso do storytelling como ferramenta criativa. Atas Intercom – XXXIX Congresso Brasileiro de Ciências da Comunicação, pp. 1-11.

Truby, J. (2009). The Anatomy of Story: 22 steps to becoming a master storyteller. New York: Farrar, Strauss and Giroux.

Walter, E. & Gioglio, J. (2014). The Power of Visual Storytelling: How to use visuals, videos and social media to market your brand. New York: MC Graw Hill.
Language Portuguese. Tutorial support is available in English.
Last updated on: 2021-06-12

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